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About Us

Mintent is a Content Marketing Platform used by mid-sized and large teams to plan, produce, publish and measure marketing content. The simple yet sophisticated platform helps marketers more precisely align messages with customer buying cycles, manage concurrent editorial calendars and content marketing workflows to achieve higher returns on their content investment. Mintent is a private company based in Vancouver and Barrie, Canada.



To make marketers lives easier by improving their content marketing process.


Matt Dion CEO at Mintent

Matt Dion, CEO

Matt Dion is a technology industry veteran with 24 years of experience ushering early stage companies through the tricky early adopter and early majority market phases. He brings proven management and board experience with successful companies during their early stages, including Crystal Decisions/Business Objects (acquired by SAP), Apparent Networks, 90-degree software (acquired by Microsoft), Active State (acquired by Sophos), and Elastic Path Software. A consummate thought-leader in the areas of marketing, content marketing, digital transformation, e-commerce, and business development, he has spoken at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive and Digital Hollywood. Connect with Matt.


Krista LaRiviere CMO at Mintent

Krista LaRiviere, Chief Marketing Officer

Krista LaRiviere is passionate about the martech space and helping customers navigate the digital marketing ecosystem to help grow their businesses. She brings 21 years of marketing experience and entrepreneurial thinking to the Mintent team and every customer she works with. Having founded and successfully exited, three digital marketing companies, most recently gShift, which was acquired by Mintent, Krista has also been ranked as one of Canada’s top female entrepreneurs by Profit’s W100. Krista leads the strategic direction of Marketing at Mintent, and in her spare time enjoys writing and speaking about the changing landscape of owned and earned media. Krista holds degrees in Economics, Business Administration and Applied Information Technology. She is an active Rotarian and a Queen’s Diamond Jubilee recipient for her work with charities. Connect with Krista.

Jeff Riddall VP Product at Mintent

Jeff Riddall, Vice President, Product & Customer Success

Jeff has been helping organizations manage, measure, and optimize their Web presence for nearly 20 years. As Vice President Product and Customer Success, Jeff is responsible for managing Mintent's rapidly evolving, customer-driven roadmap throughout the product. He leads and collaborates with the entire Mintent team on corporate strategy, product marketing, sales, training, and support. Jeff holds a Journalism degree from Carleton University and maintains a special place in his heart for the written word! Connect with Jeff.

Darryl Burke CTO at Mintent

Darryl Burke, Chief Technology Officer

Darryl brings to Mintent over 25 years of Information Technology, hardware and software architecture leadership, focusing on complex systems integration and mission critical applications. Darryl has held key positions at several of Canada’s leading-edge technology companies. Darryl’s expertise in integrating complex technologies and delivering seamless services, will be instrumental to Mintent’s success. Connect with Darryl.

Client Services

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Adrian Figueroa, Customer Success & Sales

Adrian helps bring marketing teams get the most out of Mintent's Content Marketing Platform. Adrian started as a Customer Development Manager, and moved into an Account Executive role. After 2 years in an AE position where he contributed to pipeline growth, opportunity creation, and new business, Adrian decided to take on a new challenge and has moved into a Customer Success position where he helps with renewals, retention, on-boarding, adoption and expansion opportunities. Connect with Adrian.


Rachel Thompson, Client Operations & Billing Manager

Rachel brings to Mintent over 10 years of experience working with SaaS companies in Customer Success and Sales roles. She is  an experienced Customer Success Specialist and Sales Account Manager, but she wears many hats at Mintent. She is involved with sales, invoice processing, renewals and customer success. In her spare time Rachel enjoys interior decorating, travel, and spending time with her two daughters! Connect with Rachel.

Brandon Gilmore

Brandon Gilmore, Tech Support Specialist

Brandon is passionate about technology and loves helping clients achieve success with our software. He helps to onboard clients, and provides customers with support and documentation. In addition to his role on the customer success team, he is a major contributor to the Product team and assists with Quality Assurance testing. Brandon has been working in the SaaS digital marketing space for over 10 years. Connect with Brandon.


Sarah Allworth, Director, Digital Services

Sarah is a senior marketing strategist with nearly 20 years of agency experience. With her background in PR and communications, she has worked with a variety of B2B and B2C clients to develop brand messaging that gets results.  Sarah’s experience in the competitive GTA real estate industry has honed her innate sales mindset, which she applies to her client work today. Sarah is experienced with SEO and keywords strategy, content strategy, ads strategy, social strategy, budgeting, execution, analysis and campaign reporting. Connect with Sarah.


Raina Willow, Account Manager & Senior Digital Strategist

Raina  is a digital marketing strategist with a passion for content marketing. Her background in creative advertising allows her to craft unique brand messaging that can be conveyed through both visual and written content. Her experience working with both B2C and B2B clients, combined with an optimistic outlook enables her to creatively problem solve and find solutions for clients. Connect with Raina.

Jason Smith

Jason Smith, Account Manager & Senior Digital Strategist

With 17 years of professional website design & development experience, Jason has become specialized in all aspects of the industry from client management to design & programming. His technical skills include; HTML5, CSS3, PHP, MySQL, JS and Search Engine Optimization. Connect with Jason.


Katrina Steeves, Digital Marketing Strategist

Katrina is a marketing strategist with over 5 years of experience running PR and social media campaigns both in-house and through agencies. From Harry Potter fan clubs to Ebike parts, Katrina has a proven track record of generating social media growth both through organic and paid means. It’s not all technical, though, she’s also an experienced graphic designer. With her unique background and mix of skills she’s always able to find unique and creative solutions to marketing problems. Connect with Katrina.

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Chris Thompson, Digital Marketing Strategist

Chris Thompson is a digital marketing strategist with over 5 years of experience in web development, digital marketing, email marketing, and technical SEO. His strong background in web development allows him to bring a very technical skill set to the team. He has a passion for anything related to technology, and is always excited to expand his abilities and jump into something new. His technical skills, combined with an eagerness to learn and solve problems enables him to tackle our clients toughest challenges. Connect with Chris.

Anatoly, Paid Ads Lead

Anatoly Vedenkin, Digital Marketing Strategist

Anatoly has nearly 10 years of digital marketing agency experience, with a special focus on PPC and Paid Social efforts. Anatoly’s specialized background in information management (Master’s Degree in Informatics) coupled with two post-graduate degrees in digital marketing gives him an edge in applying data analytics to solve complex advertising problems and deliver tangible solutions and ROI. Connect with Anatoly.

Directors and Advisors

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Simon Stanlake, Strategic Advisor

Simon Stanlake is the former Chief Technology Officer of Hootsuite, the leading platform for social media marketing. As a technology executive and team builder, Simon worked directly with the CEO to grow revenue from zero to approximately $50 million and expand from 14 to approximately 500 employees (including over 100 on the engineering team). Simon has proven experience turning good ideas into great businesses and is a key advisor to the Mintent executive and product development teams.m.

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Keith Spencer, Director

Keith Spencer is a partner with the law firm of Fasken Martineau and is the Chair of the Vancouver office’s Securities and Technology Practice Group. Keith’s clients range from start-up to mature private technology companies. Keith was previously in-house counsel to both the Vancouver-based Wireless Data Group of Motorola, Inc. (1989-1990) and to D-Wave Systems Inc. (2002-2003), where he had overall responsibility for their respective legal affairs.

Keith is a member of various boards and advisory boards for a significant number of early stage and emerging technology companies and technology industry associations, including He is a Director of INETCO Systems Limited, Elastic Path Software Inc., dPoint Technologies Inc. and the BC Technology Industries Association. Keith is a former Director and Regional Vice President (BC), Canadian IT Law Association. Keith was previously a member of the Board of Directors of BuildDirect, Layer 7 Technologies (acquired by CA Technologies), dPoint Technologies (acquired by Zehnder), and Chairman of the Board of Directors of Dyaptive Systems (acquired by JDSU). Keith has lectured in the area of technology and intellectual property law at the University of British Columbia Faculty of Law and at various Continuing Legal Education and Information Technology industry conferences. He has also authored articles in the areas of computer and information technology, outsourcing, e-commerce and intellectual property law.

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Jason Leeson

Jason Leeson is the President of Squirrel Systems, an industry-leading hospitality point of sale provider. Jason has over 20 years of experience building and leading strategic growth initiatives at early stage and mature technology companies based in Vancouver, BC and Silicon Valley. Prior to Squirrel, he was the EVP & CTO for Radiant Communications where he was responsible for product management, technology strategy, software development, and network operations. Jason has an MBA from the Ivey Business School at the University of Western Ontario and a Bachelor of Computer Science (Honours) from the University of Manitoba.

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Liam Young

Liam Young is currently working at Marin Investments Ltd. as an Investment Manager. In this role, Liam employs his business acumen to transform Marin’s investing processes including new investment criteria, analysis and risk management. He has incorporated portfolio construction principles and financial instruments which have successfully improved gains and reduced risk. For public equities, he has created algorithmic portfolio management software which generates consistent and significant alpha. Liam gained experience for this role through his work at MMCAP, a Toronto based event-driven hedge fund and Squirrel Systems, a Vancouver-based restaurant point of sale technology provider. Liam’s background is in technology and finance. He studied computer science at Queens University and is a CFA charter holder. He also serves on a number of boards in the lower mainland bringing his experience and technical knowledge to all projects.

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