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Insights from the Content Marketing Experts at Mintent

Create content that converts, and learn how to be a more effective Marketer.

Latest Blog

How to Create Compelling Content for a Tech Company

Let’s face it: some technology companies just aren’t as sexy as others. There’s something about the beautifully polished minimalist aesthetic of Apple’s marketing that appeals to people. It feels slick and high-end but simultaneously relatable to everyday tech users. It’s [...]

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How to Harness the Power of SEO Tools for Content Marketing

As marketers, we’ve all been to those meetings where we come in bursting at the seams to share our promising SEO insights, only to realize that no else really understands what we’re talking about. The c-suite we’re vaguely referencing Google and [...]

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What You Need to Know About Link Building for SEO

Before You Get Started with Link Building It’s an unwritten rule of the digital ecosystem that quality content always rises to the top. Unlike the dark days of the Internet when it was easier to rank on Google with some [...]

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3 SEO Trends on the Rise in 2019

For Marketers, the endless power struggle to earn, let alone maintain, a first-page result on Google can be exhausting. Search engine optimization (SEO) is an ever-changing entity that requires constant iteration in order to be successful on a long-term basis. [...]

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5 SEO Tips for Voice Search

The first step in optimizing for voice search is understanding how voice search is used. In many cases, the intent, purpose and behaviour of voice search is different from text-based search, although there is often some crossover. In this short [...]

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Understanding Sessions in Google Analytics and What They Really Mean

Data is at the core of every great marketing strategy in 2019. It allows us to create actionable plans based on empirical evidence, not assumptions. Without it, we are simply making educated guesses about the strength of a particular strategy [...]

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The Future of Voice Search for Marketers

A recently released Capgemini  Conversational Commerce study, predicted that voice search assistants like Apple’s Siri, Google Assistant and Amazon’s Alexa, will become the dominant mode of consumer interaction with brands and local businesses in the next 3 years. While this has [...]

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What Effect Will Machine Learning Have on Content Marketing?

Rapid advancements in machine learning are creating a whole new set of content marketing tools for producing and delivering hyper-personalized content at scale. In view of the accelerated speed at which the machine learning and content automation markets are set to grow over the [...]

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Attention Brands: You Need to Own Your Data

There is no disputing that the marketing and advertising technology landscapes have become overwhelming for many brand marketers over the past decade. It can be difficult to identify exactly which metrics are the most important and which tools you should [...]

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Creating Content for Generation Z

When Millennials started flooding the workforce a few years ago, there was a plethora of guides offering advice on how to market to them as consumers. From selling without being salesy to keeping things short and to the point, marketers [...]

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