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Insights from the Content Marketing Experts at Mintent

Create content that converts, and learn how to be a more effective Marketer.

Latest Blog

Top 3 reasons why a single-page site is bad for SEO
The Top 3 Reasons Why a Single-Page Website Is Bad for SEO

Are you thinking about building a new website and are leaning toward a single-page scrolling website and wondering to yourself, are single-page websites bad for SEO? Well, I’m here to tell you that the answer is yes and there are [...]

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5 Things You Can Do with Workflows To Improve the Success of Your Content Marketing Program

How does your organization create content? What types of content do you create? Are multiple teams or individuals involved? Are approvals required before content can be published? Do you have a formal process and, if so, how is it structured [...]

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Mintent July 2019 Software Release_
July 2019 Software Release

We are very excited to announce the release of a powerful new feature in Mintent - Ad Hoc Workflow Editing. Ad Hoc workflow editing has been designed to enable authorized users to add, move, delete or configure inactive stages on [...]

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Targeted_Content_That_Converts
3 Keys to Targeted Content That Converts

3 Keys to Targeted Content That Converts There was a time back in the earlier days of marketing when you could get away with casting a broad net in an attempt to capture the biggest audience possible. You were able [...]

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mintent content marketing asset library
The Content Marketing Asset Library

Content Marketing Asset Library When it comes to planning and creating marketing content, using a content marketing asset library is key. It is important to know what has already been built, what content you have on hand and where there [...]

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mintent content mashup header
The Mintent Content Mashup: Issue 1

Welcome to our first ever Mintent Content Mashup! The Mashup is a series of blog posts where you'll learn about new Mintent features and product releases and read how-to articles and content marketing tips to help you to get the [...]

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content marketing crash course measuring tape
Content Marketing Crash Course Part 4: Performance and Measurement

In our Content Marketing Crash Course series, we have looked at planning and strategy, creation and optimization, and distribution. Today, in our final part of the Crash Course series, we’re going to bring it all home by exploring performance and [...]

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content marketing crash course computer on desk
Content Marketing Crash Course Part 3: Content Distribution

There’s no doubt content marketing is a vital part of any digital marketer’s toolkit. The problem marketers are finding in 2019 is, with so many brands pumping out quality content, the competition has become incredibly fierce. According to Mark Schaefer, [...]

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content crash course marathon runner
Content Marketing Crash Course Part 2: Creating & Optimizing Content

You’ve taken the first step and created a content marketing strategy for your brand. Great! Now the real work begins – creating content your audience will find relevant enough to share with their network. Having a content strategy is all well and [...]

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content marketing crash course chess game
Content Marketing Crash Course Part 1: Content Strategy & Planning

Content marketing has continued to grow and shows no signs of slowing down. Sure, we've all been hearing a lot (A LOT) of the phrase "content is king" and all of the other marketing cliches you can think of, but [...]

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