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Insights from the Content Marketing Experts at Mintent

Create content that converts, and learn how to be a more effective Marketer.

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5 SEO Tips for Voice Search

The first step in optimizing for voice search is understanding how voice search is used. In many cases, the intent, purpose and behaviour of voice search is different from text-based search, although there is often some crossover. In this short [...]

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Understanding Sessions in Google Analytics and What They Really Mean

Data is at the core of every great marketing strategy in 2019. It allows us to create actionable plans based on empirical evidence, not assumptions. Without it, we are simply making educated guesses about the strength of a particular strategy [...]

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The Future of Voice Search for Marketers

A recently released Capgemini  Conversational Commerce study, predicted that voice search assistants like Apple’s Siri, Google Assistant and Amazon’s Alexa, will become the dominant mode of consumer interaction with brands and local businesses in the next 3 years. While this has [...]

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What Effect Will Machine Learning Have on Content Marketing?

Rapid advancements in machine learning are creating a whole new set of content marketing tools for producing and delivering hyper-personalized content at scale. In view of the accelerated speed at which the machine learning and content automation markets are set to grow over the [...]

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Attention Brands: You Need to Own Your Data

There is no disputing that the marketing and advertising technology landscapes have become overwhelming for many brand marketers over the past decade. It can be difficult to identify exactly which metrics are the most important and which tools you should [...]

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Creating Content for Generation Z

When Millennials started flooding the workforce a few years ago, there was a plethora of guides offering advice on how to market to them as consumers. From selling without being salesy to keeping things short and to the point, marketers [...]

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How to Build Better SEO Habits

As much as we hate to admit it, it’s easy to get stuck in the hamster wheel of on-page and off-page SEO without paying much attention to context. We spend so much time focused on the highly technical aspects of [...]

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3 Tips for On-Page SEO in 2019

A lot of people think of on-page SEO as being the sweet and simple combo platter of a title tag, meta description, and keyword tag for a specific website page. In reality, on-page SEO refers to both the content and [...]

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Building Content Based On Your Original Research

Every marketing strategy starts with great research. It could be marketing research you use to better understand the demand for your product or service. Maybe it’s customer research to nail down your target audience’s interests. Perhaps it’s competitive research to [...]

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Measuring the Strength of Your Content Marketing Strategy

There are plenty of marketers out there that think they have a strong content strategy in place, until they analyze their metrics and realize that it wasn’t really working all that well to begin with. Blindly slapping together miscellaneous content [...]

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