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Insights from the Content Marketing Experts at Mintent

Create content that converts, and learn how to be a more effective Marketer.

Latest Blog

Mintent’s Autumn 2020 Content Mashup

Well, summer 2020 certainly flew by, but the fall always brings a burst of colour and renewed optimism for the rest of the year ahead. We sincerely hope the same for you and yours. Here’s what you’ll find in this month’s Mashup: New Teams Feature in Mintent Four Must Use Data Sources for Keyword and […]

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Customer personas: 5 ways they impact your content marketing

Why are customer personas important? Customer personas provide tremendous value to your content marketing operation (see our earlier post). For example, they can help everyone on your team develop a deeper understanding of who specifically they are creating editorial calendar content for. This is important for several reasons: First, the nature of your content will […]

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4 Must Use Data Sources To Establish The Right Content Keyword Focus
4 Must-Use Data Sources to Establish the Right Content & Keyword Focus

Originally published in Search Engine Journal on August 20, 2020 Want to build your authority on a topic? Consider these four primary types of data which you can use to establish your content and keyword pillar strategy. Data makes the digital marketing world go round. Those who commit to using it get to ride along, […]

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Customer Mind Map
How to Build a Customer Mind Map

Every brand wants to be heard, but how do you entice people to listen? How do you capture your customer in their journey and address the problem your organization can help them solve? Well, it depends on who you’re talking to. We speak differently to a boss than to a two-year-old nephew. It’s the same […]

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How to use Google My Business to boost your content & SEO

Knowing how to use Google My Business is standard for every digital marketer, right? Actually… no. While there are plenty of lengthy-but-vague help docs out there, finding answers to specific problems can be challenging. To take some of the leg-work out, we’ve created a handy worksheet and chart tool to determine your eligibility, and to […]

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Mintent’s Sunny Summer Content Mashup – June 2020

Feels like we are starting to see some sunlight at the end of the pandemic tunnel, though we all still need to be safe and hope you are. At Mintent, we’ve been working on some bright new workflow improvements and a few new content marketing pieces we’d like to share. As always, we welcome any […]

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May 2020 – Springing the Next Content Mashup On You

We hope this edition of the Mashup finds you and yours safe and well. Here at Mintent we are Zooming along just like seemingly everyone else. Here’s a few things we’ve been working on and believe are worth sharing. Bulk Edit in List view On the heels of introducing the ability to Copy Items and […]

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April 2020 – The Content Mashup Mashes On

The World and how we operate within it is quite different since the last Mintent Content Mashup, but we are working from home to flatten the curve of COVID-19 and moving ahead with development and digital marketing services support. We’re still here for you! Here’s some of what’s new on both fronts. Copy Content Items […]

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5 Ways a Content Marketing Platform Helps Marketing Teams Work from Home More Productively

Even prior to Q1 2020 redefining the reality of our work lives and lives in general, 99% of respondents to the 2019 State of Remote Work Survey published by Buffer indicated they would “like to work from home some of the time for the rest of their work career.” Well, it looks like their wishes […]

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Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

Originally appeared in Search Engine Journal on May 13th, 2020 Creating a new piece of content or an entire campaign? Consider these five foundational elements to achieve proper context and optimal results. Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to […]

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