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Insights from the Content Marketing Experts at Mintent

Create content that converts, and learn how to be a more effective Marketer.

Latest Blog

How to Successfully Repackage Your Existing Content

Believe it or not, your best content doesn’t always have to be brand new. Crazy, right? As content marketers, we’re often led to believe we have to pump out as many fresh posts as possible to maintain visibility. While it’s [...]

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How to Use Blog Comments to Your Advantage

Having a blog is one of the best things you can do to generate traction for your content marketing campaign — even though it’s not always the easiest to maintain. Having a great topic and slapping some SEO on top [...]

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5 Ways to Evaluate Blog Engagement with Google Analytics

Despite what surface-level wisdom might lead you to believe, operating and maintaining a blog is much more a science than an art. While there’s certainly a creative aspect to writing blog posts, content marketers know the many metrics that need [...]

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The Countdown is on…Unbounce CTA Conference 2018!

Over here at Mintent, we are getting pumped for 2018's Unbounce Call to Action Conference!  This event is something we look forward to every summer. Since getting it's start just 5 years ago, Unbounce CTA Conference has become one of the [...]

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How to Write the Perfect Meta Description for your Blog

Back in May, Google’s Danny Sullivan confirmed the tech titan had reverted its meta description lengths back to more or less what they were prior to their December 2017 change. The reversion came as a surprise to many who were [...]

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Why You Need to Visualize Your Content Marketing Strategy

Visual cues have always resonated in a way that words on a black and white spreadsheet quite simply cannot. Offering a visual aid has a significant impact on the retention and recall of new information. This is just as true [...]

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How to Write Content for Mobile- First Indexing

Google’s big move to mobile is finally here — and no, we’re not talking about a new Pixel smartphone. The company recently announced it was going to begin migrating sites that follow best practices for mobile-first indexing, a decision that [...]

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8 Ways to Get More Out of Your Content

Curating creative content on the regular can be exhausting — especially when you're not yet seeing any return from your efforts. You work tirelessly to engage customers through your website, your marketing emails and your company's social media channels. Despite [...]

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3 Ways Content Marketing is Evolving in 2018 and Beyond

Content marketing is changing at breakneck speed. As each new technology and Internet trend emerges, this increasingly important arm of digital marketing evolves into something slightly different. To ensure that your content marketing strategy is up to the task in an [...]

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What to look for in a Content Marketing Platform

The content marketing software market is expected to grow to more than $32.3 billion in 2018. Hailed as one of the fastest-growing sectors of high tech, how does a marketing team like yours begin to incorporate content planning into your new [...]

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