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Insights from the Content Marketing Experts at Mintent

Create content that converts, and learn how to be a more effective Marketer.

Latest Blog

Attention Brands: You Need to Own Your Data

There is no disputing that the marketing and advertising technology landscapes have become overwhelming for many brand marketers over the past decade. It can be difficult to identify exactly which metrics are the most important and which tools you should [...]

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Creating Content for Generation Z

When Millennials started flooding the workforce a few years ago, there was a plethora of guides offering advice on how to market to them as consumers. From selling without being salesy to keeping things short and to the point, marketers [...]

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How to Build Better SEO Habits

As much as we hate to admit it, it’s easy to get stuck in the hamster wheel of on-page and off-page SEO without paying much attention to context. We spend so much time focused on the highly technical aspects of [...]

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3 Tips for On-Page SEO in 2019

A lot of people think of on-page SEO as being the sweet and simple combo platter of a title tag, meta description, and keyword tag for a specific website page. In reality, on-page SEO refers to both the content and [...]

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Building Content Based On Your Original Research

Every marketing strategy starts with great research. It could be marketing research you use to better understand the demand for your product or service. Maybe it’s customer research to nail down your target audience’s interests. Perhaps it’s competitive research to [...]

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Measuring the Strength of Your Content Marketing Strategy

There are plenty of marketers out there that think they have a strong content strategy in place, until they analyze their metrics and realize that it wasn’t really working all that well to begin with. Blindly slapping together miscellaneous content [...]

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Understanding Search Intent Types and How They Can Help You Create Content

If you think about it, marketing is a bit like psychology. Search intent is a particularly interesting way to relate psychology to marketing. Much like our esteemed friends who study the science of behaviour and mind, marketers are always trying to [...]

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How Competitor Content Can Help You

The saying “keep your friends close and your enemies closer” might be a little melodramatic for content marketing, but there is some truth to it. An ongoing analysis of competitor content is one of the most integral parts of any [...]

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The Best Types of Content for Link Building

In today’s increasingly sophisticated SEO landscape, the importance of link building cannot be ignored. A crucial part of any successful content marketing strategy, link building is like digital word of mouth that promotes user trust by having reputable websites link [...]

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How to Boost Your Content’s Readability

As content marketers, captivating people with words is our bread and butter. But before you can start to entertain any engagement metrics, you need to formulate a clear and concise message that, above everything else, reads well. IN this post, [...]

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