5 Ways to Recycle & Reuse Your Content for Maximum Impact

By: Chris Thompson on February 28, 2018 Categories: Content Marketing, Content Strategy
recycle and resuse content

As a marketer, you’ve likely seen the impact that great content can have on your organization. To truly inform and engage with your audience, you’ll need to have stellar blog posts and social media material.
If you find that you are struggling to come up with fresh, engaging content, you’ve come to the right place. In this post, we’ll share with you some tips to follow to make creating more content easier than ever. The trick here is recycling and reusing your content. We’ve written lots about this lately because republishing lets you create higher quality content, lets you republish on other sites and get more exposure from each piece of content created (ie: more return for every marketing dollar spent on content!).

Since readers are proven to only read bits and pieces of your content, republishing helps you get your content in front of the right eyes at the right moment in their buyer journey.

Republishing actually helps your readers- because you’re republishing your best content, and giving them content that’s current. It also saves you time and resources, so you can create a higher volume of quality content, which helps both our readers and us over time. Republishing to other sites can take this one step further. Done correctly, it won’t hurt your search rankings, and it will gain valuable and needed exposure for your content.

That exposure is, after all, one of the core reasons we do content marketing at all: To attract new potential customers, and to engage them enough to hold their attention while we gain their trust.

So try it! If republishing gets you even 30% more traffic and conversions, it’ll be easily worth the time it takes to do.

Here are five easy tips that you can use to get start recycling and reusing blog and social media content today:

1. Make Old Content More Timely

If you have a ton of blog posts or social media content that you’ve authored in the past, you can easily update these pieces to make them more relevant. Are there any holidays or special events coming up in the near future? By making some small changes to your content, you can turn them into a piece that is appropriate for today. It’s a good idea to have an editorial calendar in place for this exact reason — you’ll be more aware of upcoming events or holidays, and can implement better content planning and repurpose your posts for these occasions.

2.Ask Questions and Take Polls

Another great way to rework your content is by asking your audience questions or sending out polls. You can link to an older blog post and ask a question about it. Web users love to share their ideas and opinions, so it’s a great way to get more interactive with your customers. Be sure that you’re ready to respond to comments to get the conversation flowing.

3.Give Popular Content a New Spin

Take a look at your most popular blog posts to see which topics were most read, shared and commented on. Take some time to read through this material and see what other angles you can come up with. Giving old content a new spin is a great way to share more relevant information on a subject that will resonate with your audience.

For example, if your blog post “7 Best Places to Drink and Dine in Manhattan” is a hit, you may consider reworking the content for two other blog posts with these titles: “Manhattan’s Top Dining Spots” or “10 Great Manhattan Happy Hours for Dinner and Drinks.” Make sure to add some new content within the post and change up your wording to avoid duplicate content for SEO purposes.

4.Add Photos and Graphics

Adding new photos and graphics to your social media posts is a great way to give it a fresh look. Depending on your audience, GIFs and graphics with text may work well.

5.Share It on Social in a New Way 

It’s okay to share the same blog posts on social media over again — just make sure to get creative and do it in a way that is adding value for your audience.  Don’t be afraid to get creative and experiment with your social media posts.

You may think that you’ve run out of ideas for new blog posts and social media content, but you likely can recycle and reuse your already existing posts. Implement the above tips to take your online content to a new level. If you’re looking for a better way to manage, track and schedule your online content, Mintent can help.