7 Benefits of Content Marketing Software

By: Chris Thompson on September 9, 2015 Categories: Content Strategy, Corporate Communications
As companies adopt content marketing as a key focus of their overall organizational marketing efforts, the content marketing toolset continues to grow in sophistication and maturity. At some point it becomes obvious that traditional tools like spreadsheets, email and classic project management software won’t cut it. The team needs software that provides strategic planning and a way to embed that strategy into content creation. Structured workflow processes that are purpose-built for marketing content and flexible calendars and views—plus analytics that tie back to the strategy and its execution—round out the modern content marketing toolset.


If you are currently evaluating whether to leverage content marketing software, here are 7 key benefits for doing so:

1. Strategic Alignment

2. Brand Consistency

3. Single Source of Truth

4. Accretive Asset Value

5. Content Consistency

6. Improved Workflow

7. Increased Content Output


1. Strategic Alignment

Strategy tools such as the Theme-Cycle, combined with a framework that allows you to adjust each element to match how your team thinks about strategy, helps your team get on the same page as to how content should Strategy planning tools such as the Theme-Cycle, combined with Editorial Calendar, help your team get on the same page to align content with campaigns while mapping to the Persona and Buyer journey.

2. Brand Consistency

Using a central asset library tagged with strategic metadata centralizes the key elements of content creation. This allows companies to ensure that their brand is consistently reinforced throughout creation, distribution and evaluation. As branding is updated, content can be quickly retrieved and updated from the centralized library.


3. One Source of Truth

Having one place to go to understand what the strategy is, what is planned by different teams going forward, and what assets are already available is crucial to marketing success. Teams, especially content teams, need one central place where they can go to find the best assets, latest strategies, current plans and task deadlines. Having a single source of truth ensures consistency and keeps the team and the effort on track.


4. Accretive Asset Value

Using strategic architecture to plan your content adds value by demonstrating connections that might otherwise be difficult to detect. When content is connected into a buyer cycle or customer journey, each new item contributes to the big picture so the whole becomes more valuable than the sum of the parts.


5. Content Consistency

Purpose-built content marketing software allows everyone on your team access to the same information, so the output has a consistent look and feel which supports your brand messaging. Reliable workflows allow all creative personnel and reviewers to understand each piece of content’s purpose and how it relates to your organization’s strategy, so that your entire content library becomes more cohesive.


6. Improved Workflow

With proper content marketing workflow software, the possibilities for building structured workflows are nearly endless. Valuable options become available, such as who should have what role and permission by stage, how notifications should be sent out and to whom, if certain stages should be locked completely (such as for Legal approval), and the ability to easily adjust project delivery dates by stage. The forethought in planning these workflows, with the flexibility to adapt them over time, leads to better and more efficient content creation.


7. Increased Content Output

Better workflows lead to more and better content, which in turn creates enhanced marketing results. This cycle provides marketing ROI proof points and supports growth and investment in content marketing efforts.


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