Author: Chris Thompson

Customer personas: 5 ways they impact your content marketing

September 7th, 2020 by

Why are customer personas important? Customer personas provide tremendous value to your content marketing operation (see our earlier post). For example, they can help everyone on your team develop a deeper understanding of who specifically they are creating editorial calendar content for. This is important for several reasons: First, the nature of your content will […]

How to Build a Customer Mind Map

August 24th, 2020 by

Every brand wants to be heard, but how do you entice people to listen? How do you capture your customer in their journey and address the problem your organization can help them solve? Well, it depends on who you’re talking to. We speak differently to a boss than to a two-year-old nephew. It’s the same […]

The Top 3 Reasons Why a Single-Page Website Is Bad for SEO

August 21st, 2019 by

Are you thinking about building a new website, leaning towards a single-page scrolling (aka parallax) website and wondering to yourself, are single-page websites bad for SEO? Well, I’m here to tell you the answer is yes and there are plenty of reasons why! In this article, we will provide insight into what a single-page website […]

5 Things You Can Do with Workflows To Improve the Success of Your Content Marketing Program

August 15th, 2019 by

How does your organization create content? What types of content do you create? Are multiple teams or individuals involved? Are approvals required before content can be published? Do you have a formal process and, if so, how is it structured and managed? Content marketing workflows enable you to define repeatable processes including individual or team […]

July 2019 Software Release

July 22nd, 2019 by

We are very excited to announce the release of a powerful new feature in Mintent – Ad Hoc Workflow Editing. Ad Hoc workflow editing has been designed to enable authorized users to add, move, delete or configure inactive stages on the fly from copies of master workflows associated with active content items. Do you need […]

3 Keys to Targeted Content That Converts

June 29th, 2019 by

3 Keys to Targeted Content That Converts There was a time back in the earlier days of marketing when you could get away with casting a broad net in an attempt to capture the biggest audience possible. You were able to create pieces of content that hit different demographics and decision-makers based on a more […]

The Content Marketing Asset Library

May 11th, 2019 by

Content Marketing Asset Library When it comes to planning and creating marketing content, using a content marketing asset library is key. It is important to know what has already been built, what content you have on hand and where there may be any content gaps. A critical tool in facilitating this is a centralized content asset […]

Content Marketing Crash Course Part 4: Performance and Measurement

April 24th, 2019 by

In our Content Marketing Crash Course series, we have looked at planning and strategy, creation and optimization, and distribution. Today, in our final part of the Crash Course series, we’re going to bring it all home by exploring performance and measurement. Performance and measurement of content, and your online presence in general, is something we […]

Content Marketing Crash Course Part 3: Content Distribution

April 17th, 2019 by

There’s no doubt content marketing is a vital part of any digital marketer’s toolkit. The problem marketers are finding in 2019 is, with so many brands pumping out quality content, the competition has become incredibly fierce. According to Mark Schaefer, “The amount of available web-based content is doubling every 9 months.” By that math, over […]

Content Marketing Crash Course Part 2: Creating & Optimizing Content

April 3rd, 2019 by

You’ve taken the first step and created a content marketing strategy for your brand. Great! Now the real work begins – creating content your audience will find relevant enough to share with their network. Having a content strategy is all well and good, but how the strategy gets implemented is even more critical. There are few things […]