Author: Jeff Riddall

Mintent’s Autumn 2020 Content Mashup

October 14th, 2020 by

Well, summer 2020 certainly flew by, but the fall always brings a burst of colour and renewed optimism for the rest of the year ahead. We sincerely hope the same for you and yours. Here’s what you’ll find in this month’s Mashup: New Teams Feature in Mintent Four Must Use Data Sources for Keyword and […]

4 Must-Use Data Sources to Establish the Right Content & Keyword Focus

September 1st, 2020 by

Originally published in Search Engine Journal on August 20, 2020 Want to build your authority on a topic? Consider these four primary types of data which you can use to establish your content and keyword pillar strategy. Data makes the digital marketing world go round. Those who commit to using it get to ride along, […]

Mintent’s Sunny Summer Content Mashup – June 2020

June 25th, 2020 by

Feels like we are starting to see some sunlight at the end of the pandemic tunnel, though we all still need to be safe and hope you are. At Mintent, we’ve been working on some bright new workflow improvements and a few new content marketing pieces we’d like to share. As always, we welcome any […]

May 2020 – Springing the Next Content Mashup On You

June 25th, 2020 by

We hope this edition of the Mashup finds you and yours safe and well. Here at Mintent we are Zooming along just like seemingly everyone else. Here’s a few things we’ve been working on and believe are worth sharing. Bulk Edit in List view On the heels of introducing the ability to Copy Items and […]

April 2020 – The Content Mashup Mashes On

June 25th, 2020 by

The World and how we operate within it is quite different since the last Mintent Content Mashup, but we are working from home to flatten the curve of COVID-19 and moving ahead with development and digital marketing services support. We’re still here for you! Here’s some of what’s new on both fronts. Copy Content Items […]

Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

May 29th, 2020 by

Originally appeared in Search Engine Journal on May 13th, 2020 Creating a new piece of content or an entire campaign? Consider these five foundational elements to achieve proper context and optimal results. Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to […]

5 Ways You May Be Sabotaging Your Content Marketing Campaigns

April 29th, 2020 by

Originally appeared in Search Engine Journal on March 4th, 2020 Do you want to drive more engagement and traffic via the social channels you are distributing your content to? Of course, you do. However, developing and managing effective modern content marketing and social media campaigns are easier said than done. With the dawn of a […]

Addressing Content Process Needs in the New World Order

March 25th, 2020 by

Over the last couple of weeks, organizations around the world have been scrambling to make working from home their new normal in a concerted effort to flatten the curve of COVID-19. Here at Mintent, we are in the same boat, though many of us have been working from home off and on for a while […]

On the Road(map) with Mintent Software in 2019 and Beyond

January 21st, 2020 by

As we hit the throttle and drive headlong into the roaring 20s, we’d like to take a quick peek in the rearview mirror and see all of the exciting changes, improvements, features and new plans added to the Mintent Content Marketing Platform roadmap. Workflow is the Heart of a Content Marketing Engine A solid workflow […]

Content Marketing & Search for Higher Ed [Webinar]

December 11th, 2019 by

Upon meeting at a recent PSEWEB higher ed conference in Saskatoon, Saskatchewan (Canada), folks from Mintent and Funnelback quickly came to realize they and their marketing technology platforms had quite a bit in common. In fact, they identified a number of synergies in how their site search, SEO and content marketing features are designed. Both […]