Author: Krista LaRiviere

5 Ways a Content Marketing Platform Helps Marketing Teams Work from Home More Productively

June 2nd, 2020 by

Even prior to Q1 2020 redefining the reality of our work lives and lives in general, 99% of respondents to the 2019 State of Remote Work Survey published by Buffer indicated they would “like to work from home some of the time for the rest of their work career.” Well, it looks like their wishes […]

Mintent’s Top 5 Speakers at 3CMA You Can’t Miss

September 2nd, 2019 by

The Annual City-County Communications and Marketing Association Conference (3CMA) is underway in Denver, Colorado and Team Mintent is on the ground listening, learning and evangelizing content marketing for municipalities. From September 4th to the 6th, 450 attendees will have access to fantastic speakers from across the continent who are ready to share their stories and […]

Mintent’s Top 12 Speakers at Content Marketing World You Can’t Miss

August 29th, 2019 by

Content Marketing World and Expo 2019 is here! Once again content marketers extraordinaire, newbies and veterans will gather in Cleveland, Ohio from September 3rd to the 6th to watch, listen, learn and network with like-minded people. We hope to be inspired, gain insights and better understand the ever-changing landscape of content marketing, technology and best […]

What Effect Will Machine Learning Have on Content Marketing?

January 23rd, 2019 by

Rapid advancements in machine learning are creating a whole new set of content marketing tools for producing and delivering hyper-personalized content at scale. In view of the accelerated speed at which the machine learning and content automation markets are set to grow over the next 3-5 years, we expect brands and agencies who don’t use them may be left […]

Attention Brands: You Need to Own Your Data

January 16th, 2019 by

There is no disputing that the marketing and advertising technology landscapes have become overwhelming for many brand marketers over the past decade. It can be difficult to identify exactly which metrics are the most important and which tools you should be putting in your technology stack. As a result, brands are turning to their hired […]

gShift Ranks No. 305 on the 2018 Growth 500

September 13th, 2018 by

–Canadian Business unveils 30th annual list of Canada’s Fastest-Growing Companies – Toronto (September 13, 2018) Canadian Business and Maclean’s today ranked gShift No. 305 on the 30th annual Growth 500, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current affairs media brands, the Growth 500 ranks Canadian businesses on five-year revenue […]

Current Shifts: Mobile First Index

August 22nd, 2018 by

Are You Ready for Google’s Mobile-First Index? The digital landscape is always shifting and changing with new and emerging trends. The most recent trend is the increased use of mobile devices to access the Web and applications. A study found  58% of all searches in Google are now done from a mobile device. With this trend […]

Current Shifts: Machine Learning & Content Automation

March 13th, 2018 by

Rapid advancements in machine learning are creating a whole new set of content marketing tools for producing and delivering hyper-personalized content at scale. In view of the accelerated speed at which the machine learning and content automation markets are set to grow over the next 3-5 years, we expect brands and agencies who don’t use […]

gShift Ranks No. 142 on the 2017 PROFIT 500 with 484% Five-Year Revenue Growth

September 14th, 2017 by

–Canadian Business unveils 29th annual list of Canada’s Fastest-Growing Companies – Toronto (September 14, 2017) Canadian Business and PROFIT today ranked gShift No. 142 on the 29th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies. Published in the October issue of Maclean’s magazine and at CanadianBusiness.com, the PROFIT 500 ranks Canadian businesses by […]

SEO Horror Stories in 2017: Five Unbelievable Truths from the Frontlines

September 5th, 2017 by

The title says it all, but keep reading to get a sense of the ridiculousness still being implemented by digital agencies in the SEO industry today. This blog post was inspired by an appalling, potentially brand-damaging SEO situation, led by a digital agency, on behalf of a client which is a recognizable U.S. brand. This […]