Author: Sarah Allworth

How to use Google My Business to boost your content & SEO

July 8th, 2020 by

Knowing how to use Google My Business is standard for every digital marketer, right? Actually… no. While there are plenty of lengthy-but-vague help docs out there, finding answers to specific problems can be challenging. To take some of the leg-work out, we’ve created a handy worksheet and chart tool to determine your eligibility, and to […]

Preparing a Smart Covid-19 Marketing Plan

March 31st, 2020 by

Before you put a full stop to your marketing plans in response to the Covid-19 pandemic, think long term. For the foreseeable future, you will need to connect with your customers entirely online. By maintaining your presence on a consistent basis with thoughtful, helpful and appropriate messaging throughout the crisis, you can avoid joining the […]