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SEO for content marketing tools
How to Harness the Power of SEO Tools for Content Marketing

As marketers, we’ve all been to those meetings where we come in bursting at the seams to share our promising SEO insights, only to realize that no else really understands what we’re talking about. The c-suite we’re vaguely referencing Google and [...]

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voice search microphone header
The Future of Voice Search for Marketers

A recently released Capgemini  Conversational Commerce study, predicted that voice search assistants like Apple’s Siri, Google Assistant and Amazon’s Alexa, will become the dominant mode of consumer interaction with brands and local businesses in the next 3 years. While this has [...]

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how to use competitor content
How Competitor Content Can Help You

The saying “keep your friends close and your enemies closer” might be a little melodramatic for content marketing, but there is some truth to it. An ongoing analysis of competitor content is one of the most integral parts of any [...]

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build customer loyalty with content
How to Build Brand Loyalty with Your Content

If you’re a Starbucks enthusiast that lives for their pumpkin spice latte, think about the lengths you’ll go to get one when fall hits. Maybe you’ll get up a bit earlier before heading to work and drive just a little [...]

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optimal blog length
What is the Optimal Blog Post Length for SEO?

Every content marketer (especially our friend in the picture above) has come across this question at least once in their career: “how long should my blog post be for the best SEO results?” As much as we’d love to send [...]

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how customers can help create content
How Customers Can Help Create Content That Converts

When it comes to creating great content, the customer is always right. It's time to start focusing your efforts on customer-created content. Think about it. There’s really no better way of gauging what kind of topics you should be putting [...]

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Creative brief template: 7 questions that can save you hours of revisions

The creative brief template gives your writer, graphic designer, video producer or other content creator specific guidelines on your market, the output you expect, and brand "mandatory's" that help them to align theirwork with your Customer Persona and the rest [...]

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Editorial Content Calendar: Learn to Fill Your Calendar in Five Easy Steps

Your editorial content calendar is your Content Master Plan, and if you don’t have a plan, everything is an emergency!  It translates your content strategy calendar into concrete executions. It helps your team prioritize tasks. It guarantees that you send [...]

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