Mintent’s Autumn 2020 Content Mashup

October 14th, 2020 by

Well, summer 2020 certainly flew by, but the fall always brings a burst of colour and renewed optimism for the rest of the year ahead. We sincerely hope the same for you and yours. Here’s what you’ll find in this month’s Mashup: New Teams Feature in Mintent Four Must Use Data Sources for Keyword and […]

5 Ways a Content Marketing Platform Helps Marketing Teams Work from Home More Productively

June 2nd, 2020 by

Even prior to Q1 2020 redefining the reality of our work lives and lives in general, 99% of respondents to the 2019 State of Remote Work Survey published by Buffer indicated they would “like to work from home some of the time for the rest of their work career.” Well, it looks like their wishes […]

The Mintent Content Mashup: Issue 1

May 7th, 2019 by

Welcome to our first ever Mintent Content Mashup! The Mashup is a series of blog posts where you’ll learn about new Mintent features and product releases and read how-to articles and content marketing tips to help you to get the most out of the platform. This is the place where you can learn about what’s […]

Current Shifts: Mobile First Index

August 22nd, 2018 by

Are You Ready for Google’s Mobile-First Index? The digital landscape is always shifting and changing with new and emerging trends. The most recent trend is the increased use of mobile devices to access the Web and applications. A study found  58% of all searches in Google are now done from a mobile device. With this trend […]

Current Shifts: Machine Learning & Content Automation

March 13th, 2018 by

Rapid advancements in machine learning are creating a whole new set of content marketing tools for producing and delivering hyper-personalized content at scale. In view of the accelerated speed at which the machine learning and content automation markets are set to grow over the next 3-5 years, we expect brands and agencies who don’t use […]

In Memoriam: Susan Bell

April 18th, 2017 by

It is with incredibly heavy hearts that we say goodbye to one of our own. Susan Bell lost her battle with cancer early Monday morning and passed away surrounded by her family at Princess Margaret Hospital. We are beyond heartbroken. We have lost a friend. We have lost a member of our family. Sue lit […]

20 Insightful Digital Marketing Quotes

October 24th, 2016 by

As I near two months with the gShift team as an Influencer Analyst, I wanted to start contributing to the blog as often as possible. As a co-op student majoring in marketing, I’m continually fascinated by the wide array of disciplines under such a broad umbrella and am consistently striving to learn more about the large […]

5 Ways Your SEO and Yoga Practice Are Alike

October 23rd, 2016 by

I know what you’re thinking. The words SEO and yoga in the same sentence? It might seem like a stretch (pun fully intended), but the two vastly different practices may have more in common than you think. Below, I have outlined five key mental strategies you need whether you are trying to expand your flexibility […]

gShift Acquires Influencer Marketing Technology Platform InNetwork

March 21st, 2016 by

Addresses Massive Gap in Influencer Analytics and the Dark Sales Funnel San Francisco, CA – March 21, 2016 – gShift, a worldwide provider of web presence analytics for brands and agencies, announced today from Booth 309 at the MarTech Conference, it has acquired InNetwork, an influencer marketing platform company based out of Halifax, Nova Scotia, […]

Why the Dark Funnel is the New Sales Funnel

February 22nd, 2016 by

Over the past few months, we have talked extensively about how the customer journey has changed. So many new and developing channels have been added to the marketing mix in the past ten years and they have impacted the way potential customers engage with brands online. Recognizing the tangible difference in the way brand interaction […]