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5 Things You Can Do with Workflows To Improve the Success of Your Content Marketing Program

How does your organization create content? What types of content do you create? Are multiple teams or individuals involved? Are approvals required before content can be published? Do you have a formal process and, if so, how is it structured [...]

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3 Keys to Targeted Content That Converts

3 Keys to Targeted Content That Converts There was a time back in the earlier days of marketing when you could get away with casting a broad net in an attempt to capture the biggest audience possible. You were able [...]

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The Content Marketing Asset Library

Content Marketing Asset Library When it comes to planning and creating marketing content, using a content marketing asset library is key. It is important to know what has already been built, what content you have on hand and where there [...]

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The Mintent Content Mashup: Issue 1

Welcome to our first ever Mintent Content Mashup! The Mashup is a series of blog posts where you'll learn about new Mintent features and product releases and read how-to articles and content marketing tips to help you to get the [...]

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Content Marketing Crash Course Part 4: Performance and Measurement

In our Content Marketing Crash Course series, we have looked at planning and strategy, creation and optimization, and distribution. Today, in our final part of the Crash Course series, we’re going to bring it all home by exploring performance and [...]

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Content Marketing Crash Course Part 3: Content Distribution

There’s no doubt content marketing is a vital part of any digital marketer’s toolkit. The problem marketers are finding in 2019 is, with so many brands pumping out quality content, the competition has become incredibly fierce. According to Mark Schaefer, [...]

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Content Marketing Crash Course Part 2: Creating & Optimizing Content

You’ve taken the first step and created a content marketing strategy for your brand. Great! Now the real work begins – creating content your audience will find relevant enough to share with their network. Having a content strategy is all well and [...]

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Content Marketing Crash Course Part 1: Content Strategy & Planning

Content marketing has continued to grow and shows no signs of slowing down. Sure, we've all been hearing a lot (A LOT) of the phrase "content is king" and all of the other marketing cliches you can think of, but [...]

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5 SEO Tips for Voice Search

The first step in optimizing for voice search is understanding how voice search is used. In many cases, the intent, purpose and behaviour of voice search is different from text-based search, although there is often some crossover. In this short [...]

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Understanding Sessions in Google Analytics and What They Really Mean

Data is at the core of every great marketing strategy in 2019. It allows us to create actionable plans based on empirical evidence, not assumptions. Without it, we are simply making educated guesses about the strength of a particular strategy [...]

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