Content Strategy

Customer personas: 5 ways they impact your content marketing

September 7th, 2020 by

Why are customer personas important? Customer personas provide tremendous value to your content marketing operation (see our earlier post). For example, they can help everyone on your team develop a deeper understanding of who specifically they are creating editorial calendar content for. This is important for several reasons: First, the nature of your content will […]

4 Must-Use Data Sources to Establish the Right Content & Keyword Focus

September 1st, 2020 by

Originally published in Search Engine Journal on August 20, 2020 Want to build your authority on a topic? Consider these four primary types of data which you can use to establish your content and keyword pillar strategy. Data makes the digital marketing world go round. Those who commit to using it get to ride along, […]

How to Build a Customer Mind Map

August 24th, 2020 by

Every brand wants to be heard, but how do you entice people to listen? How do you capture your customer in their journey and address the problem your organization can help them solve? Well, it depends on who you’re talking to. We speak differently to a boss than to a two-year-old nephew. It’s the same […]

Mintent’s Sunny Summer Content Mashup – June 2020

June 25th, 2020 by

Feels like we are starting to see some sunlight at the end of the pandemic tunnel, though we all still need to be safe and hope you are. At Mintent, we’ve been working on some bright new workflow improvements and a few new content marketing pieces we’d like to share. As always, we welcome any […]

May 2020 – Springing the Next Content Mashup On You

June 25th, 2020 by

We hope this edition of the Mashup finds you and yours safe and well. Here at Mintent we are Zooming along just like seemingly everyone else. Here’s a few things we’ve been working on and believe are worth sharing. Bulk Edit in List view On the heels of introducing the ability to Copy Items and […]

April 2020 – The Content Mashup Mashes On

June 25th, 2020 by

The World and how we operate within it is quite different since the last Mintent Content Mashup, but we are working from home to flatten the curve of COVID-19 and moving ahead with development and digital marketing services support. We’re still here for you! Here’s some of what’s new on both fronts. Copy Content Items […]

5 Ways a Content Marketing Platform Helps Marketing Teams Work from Home More Productively

June 2nd, 2020 by

Even prior to Q1 2020 redefining the reality of our work lives and lives in general, 99% of respondents to the 2019 State of Remote Work Survey published by Buffer indicated they would “like to work from home some of the time for the rest of their work career.” Well, it looks like their wishes […]

Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

May 29th, 2020 by

Originally appeared in Search Engine Journal on May 13th, 2020 Creating a new piece of content or an entire campaign? Consider these five foundational elements to achieve proper context and optimal results. Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to […]

5 Ways You May Be Sabotaging Your Content Marketing Campaigns

April 29th, 2020 by

Originally appeared in Search Engine Journal on March 4th, 2020 Do you want to drive more engagement and traffic via the social channels you are distributing your content to? Of course, you do. However, developing and managing effective modern content marketing and social media campaigns are easier said than done. With the dawn of a […]

Preparing a Smart Covid-19 Marketing Plan

March 31st, 2020 by

Before you put a full stop to your marketing plans in response to the Covid-19 pandemic, think long term. For the foreseeable future, you will need to connect with your customers entirely online. By maintaining your presence on a consistent basis with thoughtful, helpful and appropriate messaging throughout the crisis, you can avoid joining the […]