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Mintent's top 3CMA speakers
Mintent’s Top 5 Speakers at 3CMA You Can’t Miss

The Annual City-County Communications and Marketing Association Conference (3CMA) is underway in Denver, Colorado and Team Mintent is on the ground listening, learning and evangelizing content marketing for municipalities. From September 4th to the 6th, 450 attendees will have access [...]

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Mintent's top CMW speakers
Mintent’s Top 12 Speakers at Content Marketing World You Can’t Miss

Content Marketing World and Expo 2019 is here! Once again content marketers extraordinaire, newbies and veterans will gather in Cleveland, Ohio from September 3rd to the 6th to watch, listen, learn and network with like-minded people. We hope to be [...]

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5 Things You Can Do with Workflows To Improve the Success of Your Content Marketing Program

How does your organization create content? What types of content do you create? Are multiple teams or individuals involved? Are approvals required before content can be published? Do you have a formal process and, if so, how is it structured [...]

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3 Keys to Targeted Content That Converts

3 Keys to Targeted Content That Converts There was a time back in the earlier days of marketing when you could get away with casting a broad net in an attempt to capture the biggest audience possible. You were able [...]

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The Mintent Content Mashup: Issue 1

Welcome to our first ever Mintent Content Mashup! The Mashup is a series of blog posts where you'll learn about new Mintent features and product releases and read how-to articles and content marketing tips to help you to get the [...]

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content marketing crash course measuring tape
Content Marketing Crash Course Part 4: Performance and Measurement

In our Content Marketing Crash Course series, we have looked at planning and strategy, creation and optimization, and distribution. Today, in our final part of the Crash Course series, we’re going to bring it all home by exploring performance and [...]

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content marketing crash course computer on desk
Content Marketing Crash Course Part 3: Content Distribution

There’s no doubt content marketing is a vital part of any digital marketer’s toolkit. The problem marketers are finding in 2019 is, with so many brands pumping out quality content, the competition has become incredibly fierce. According to Mark Schaefer, [...]

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content crash course marathon runner
Content Marketing Crash Course Part 2: Creating & Optimizing Content

You’ve taken the first step and created a content marketing strategy for your brand. Great! Now the real work begins – creating content your audience will find relevant enough to share with their network. Having a content strategy is all well and [...]

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content marketing crash course chess game
Content Marketing Crash Course Part 1: Content Strategy & Planning

Content marketing has continued to grow and shows no signs of slowing down. Sure, we've all been hearing a lot (A LOT) of the phrase "content is king" and all of the other marketing cliches you can think of, but [...]

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creating content for tech company
How to Create Compelling Content for a Tech Company

Let’s face it: some technology companies just aren’t as sexy as others. There’s something about the beautifully polished minimalist aesthetic of Apple’s marketing that appeals to people. It feels slick and high-end but simultaneously relatable to everyday tech users. It’s [...]

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