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mintent content marketing asset library
The Content Marketing Asset Library

Content Marketing Asset Library When it comes to planning and creating marketing content, using a content marketing asset library is key. It is important to know what has already been built, what content you have on hand and where there [...]

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unbounce cta conf blog
The Countdown is on…Unbounce CTA Conference 2018!

Over here at Mintent, we are getting pumped for 2018's Unbounce Call to Action Conference!  This event is something we look forward to every summer. Since getting it's start just 5 years ago, CTA Unbounce Conference has become one of the [...]

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get more out of your content
8 Ways to Get More Out of Your Content

Curating creative content on the regular can be exhausting — especially when you're not yet seeing any return from your efforts. You work tirelessly to engage customers through your website, your marketing emails and your company's social media channels. Despite [...]

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content marketing evolution
3 Ways Content Marketing is Evolving in 2018 and Beyond

Content marketing is changing at breakneck speed. As each new technology and Internet trend emerges, this increasingly important arm of digital marketing evolves into something slightly different. To ensure that your content marketing strategy is up to the task in an [...]

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content marketing sucess
5 Essential Ingredients for Content Marketing Success

A study conducted by Content Marketing Institute found that only about 35 percent of businesses have their content marketing strategy well-documented. This same study concluded that 55 percent of small business owners will increase their content marketing budget within the next year. There [...]

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content marketing platforms 101
Your Questions Answered: Content Marketing Platforms 101

In recent years, there has been an overwhelming increase in the number of technology vendors available to answer to the needs of marketers. From analytics to social media, and marketing automation to account based marketing; it can be hard for [...]

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personalized marketing approach
A Personalized Approach to Marketing

Once upon a time, marketing was a hit-or-miss effort. Businesses would look at their sales numbers, pull in whatever other geographic, demographic and product data they might have, and then take their best guess about what their target audience wanted. [...]

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editorial calendars 101
Editorial Calendars 101: Get Organized!

Editorial Calendars are a hot topic in the world of content marketing, with strategists and agencies realizing that they need a centralized planning process for what is becoming an increasingly deadline-driven industry. The key to a successful content marketing strategy [...]

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influencer marketing
Making Influencer Marketing Work for Your Business

When was the last time you researched a brand, product, or service based on the personal experiences of someone you know, or on the enthusiastic recommendation of a celebrity you follow? We're all influenced by certain key figures in our [...]

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marketer to marketer matt dion
Marketer-to-Marketer Podcast: Mintent & ScribbleLive

Mintent's CEO, Matt Dion, is featured on Enterprise Marketer's podcast "Marketer-to Marketer". In this podcast, recorded live at this year's Content Marketing World show in Cleveland, Matt and Christophe Trappe, VP of Content Marketing at ScribbleLive, have a candid conversation about the [...]

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