Corporate Communications

Ready to Rocket List 2020 Names Mintent as One of the Top Tech Companies in BC

April 15th, 2020 by

This week, the announcement was made that Mintent has been selected as a top Information & Communications (ICT) company by the ‘Ready to Rocket’ business recognition program. Each year, Ready to Rocket identifies and showcases top-performing tech companies in BC who are most likely to outpace their competitors in the technology sector. Now in its […]

Preparing a Smart Covid-19 Marketing Plan

March 31st, 2020 by

Before you put a full stop to your marketing plans in response to the Covid-19 pandemic, think long term. For the foreseeable future, you will need to connect with your customers entirely online. By maintaining your presence on a consistent basis with thoughtful, helpful and appropriate messaging throughout the crisis, you can avoid joining the […]

Addressing Content Process Needs in the New World Order

March 25th, 2020 by

Over the last couple of weeks, organizations around the world have been scrambling to make working from home their new normal in a concerted effort to flatten the curve of COVID-19. Here at Mintent, we are in the same boat, though many of us have been working from home off and on for a while […]

How to Create a Contingency Plan for Your Company’s Content

March 23rd, 2020 by

How well is your company equipped to handle a crisis? Do you have a plan in place to help get through challenging times? Events such as the Covid-19 pandemic have proven many companies struggle to handle fast-moving changes and are unsure how to navigate this uncharted territory. Whether you’re an agency accommodating remote-work employees or […]

Mintent’s Top 5 Speakers at 3CMA You Can’t Miss

September 2nd, 2019 by

The Annual City-County Communications and Marketing Association Conference (3CMA) is underway in Denver, Colorado and Team Mintent is on the ground listening, learning and evangelizing content marketing for municipalities. From September 4th to the 6th, 450 attendees will have access to fantastic speakers from across the continent who are ready to share their stories and […]

The Content Marketing Asset Library

May 11th, 2019 by

Content Marketing Asset Library When it comes to planning and creating marketing content, using a content marketing asset library is key. It is important to know what has already been built, what content you have on hand and where there may be any content gaps. A critical tool in facilitating this is a centralized content asset […]

The Countdown is on…Unbounce CTA Conference 2018!

July 18th, 2018 by

Over here at Mintent, we are getting pumped for 2018’s Unbounce Call to Action Conference!  This event is something we look forward to every summer. Since getting it’s start just 5 years ago, CTA Unbounce Conference has become one of the largest and most highly sought-after marketing events in North America. The conference prides itself on disrupting […]

8 Ways to Get More Out of Your Content

June 6th, 2018 by

Curating creative content on the regular can be exhausting — especially when you’re not yet seeing any return from your efforts. You work tirelessly to engage customers through your website, your marketing emails and your company’s social media channels. Despite all of your sweat and tears (hopefully no blood), you aren’t seeing the results you […]

3 Ways Content Marketing is Evolving in 2018 and Beyond

May 30th, 2018 by

Content marketing is changing at breakneck speed. As each new technology and Internet trend emerges, this increasingly important arm of digital marketing evolves into something slightly different. To ensure that your content marketing strategy is up to the task in an increasingly competitive online marketplace, it’s important to know about the current trends — and how […]

5 Essential Ingredients for Content Marketing Success

March 28th, 2018 by

A study conducted by Content Marketing Institute found that only about 35 percent of businesses have their content marketing strategy well-documented. This same study concluded that 55 percent of small business owners will increase their content marketing budget within the next year. There is no denying the power of great content. With informative and engaging blogs, press releases […]