5 Ways a Content Marketing Platform Helps Marketing Teams Work from Home More Productively

June 2nd, 2020 by

Even prior to Q1 2020 redefining the reality of our work lives and lives in general, 99% of respondents to the 2019 State of Remote Work Survey published by Buffer indicated they would “like to work from home some of the time for the rest of their work career.” Well, it looks like their wishes […]

gShift Ranks No. 305 on the 2018 Growth 500

September 13th, 2018 by

–Canadian Business unveils 30th annual list of Canada’s Fastest-Growing Companies – Toronto (September 13, 2018) Canadian Business and Maclean’s today ranked gShift No. 305 on the 30th annual Growth 500, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current affairs media brands, the Growth 500 ranks Canadian businesses on five-year revenue […]

Current Shifts: Mobile First Index

August 22nd, 2018 by

Are You Ready for Google’s Mobile-First Index? The digital landscape is always shifting and changing with new and emerging trends. The most recent trend is the increased use of mobile devices to access the Web and applications. A study found  58% of all searches in Google are now done from a mobile device. With this trend […]

Current Shifts: Machine Learning & Content Automation

March 13th, 2018 by

Rapid advancements in machine learning are creating a whole new set of content marketing tools for producing and delivering hyper-personalized content at scale. In view of the accelerated speed at which the machine learning and content automation markets are set to grow over the next 3-5 years, we expect brands and agencies who don’t use […]

gShift Ranks No. 142 on the 2017 PROFIT 500 with 484% Five-Year Revenue Growth

September 14th, 2017 by

–Canadian Business unveils 29th annual list of Canada’s Fastest-Growing Companies – Toronto (September 14, 2017) Canadian Business and PROFIT today ranked gShift No. 142 on the 29th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies. Published in the October issue of Maclean’s magazine and at, the PROFIT 500 ranks Canadian businesses by […]

The Content Relay, Part Three – Content Distribution

July 5th, 2017 by

There’s no doubt content marketing is a vital part of any digital marketer’s toolkit. The problem marketers are finding in 2017 is, with so many brands pumping out quality content, the competition has become incredibly fierce. According to Mark Schaefer, “The amount of available web-based content is doubling every 9 months.” By that math, over […]

You are being sold bullshit: The true impression of media impressions.

May 30th, 2017 by

Way too often over the past 6 months, I have been in a brand’s boardroom discussing content marketing and performance, and had them share with us campaign reports from their external agencies, boasting the success of their latest campaign, which had garnered over “500,000 impressions!” It is complete bullshit. Here’s why. What Are Impressions? Impression started […]

The Fake Followers Epidemic

May 25th, 2017 by

Influence is the new currency in the online world. This statement shouldn’t be a surprise if you’re up-to-date with marketing trends. Brands are spending a great deal of money to look influential online both with their own accounts and with the help of paid influencers. Influencers today are paid big money, and therefore can feel […]

In Memoriam: Susan Bell

April 18th, 2017 by

It is with incredibly heavy hearts that we say goodbye to one of our own. Susan Bell lost her battle with cancer early Monday morning and passed away surrounded by her family at Princess Margaret Hospital. We are beyond heartbroken. We have lost a friend. We have lost a member of our family. Sue lit […]

RankBrain, Voice Search and The New Era of User Intent

February 17th, 2017 by

If you’ve been in digital marketing for any length of time, you know the digital landscape quickly and constantly changes to meet the needs its audience. This constant evolution shapes the way we interact and engage with content found online. Over the last two years, we’ve seen a significant shift towards the demand for mobile-friendly […]