keeping fresh content
Keeping it Fresh: the importance of content audits for healthcare communications professionals

Healthcare is changing. Beyond the politics that drive industry decisions, advances in science and technology keep the medical field progressing forward. This provides healthcare communications professionals with a wealth of interesting content. Having a content bank or asset library is essential for [...]

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The Doctor is In: Marketing your new physician staff

Your physician recruitment team has hired an amazing new doctor – and the first order of business is to attract patients for this physician. Along with field marketers who bring in those essential referrals, as a healthcare marketing team, your [...]

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healthcare marketing
Compassionate Healthcare Marketing using Patient Journeys

Healthcare marketers are in a unique position over their peers who represent other industries. While tasked with promoting your services, there is a moral conundrum because in order for someone to need those services, they have health concerns. That’s why [...]

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Connecting with Your Audience on an Emotional Level with Patient Stories

One of the goals of marketing and content creation for a healthcare audience is to bring new patients into your healthcare practice. A good way to do this is to connect with your audience on an emotional level. And often the [...]

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Ready for Launch: sharing growth news with your audience

You can finally see the light at the end of the tunnel – the new piece of equipment is scheduled to arrive or the construction project for your facility has a completion date. Now, you and your corporate communications/ marketing [...]

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Connecting with the Community Through Awareness-Month Campaigns

Do you know when National Cleft & Craniofacial Awareness & Prevention Month is? What about Psoriasis Awareness Month? These health awareness recognitions may not be at the forefront of your mind, but for those struggling with these conditions, they are [...]

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Finding Your Voice: The Secret to Great Ghostwriting

When you’re in marketing and public relations, it is not uncommon to hear your words coming out of someone else’s mouth. It can be an exciting and fulfilling feeling when a CEO or physician stands before a crowd and eloquently [...]

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From Marketing Pro to PIO: the tools you need for emergency response as a healthcare communications professional

If you work as a communications professional in a healthcare organization, you'll be familiar with the following scenario. The call comes in the middle of the night, or when you’re on your way to lunch, or when you least expect it. [...]

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10 Content Marketing trends that are changing the healthcare industry

Do you create content for a healthcare organization? If your only content marketing efforts are a website, blog and some social media posts, then you could already be falling behind. Here are top 10 trends in content marketing in healthcare [...]

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