Healthcare

Addressing Content Process Needs in the New World Order

March 25th, 2020 by

Over the last couple of weeks, organizations around the world have been scrambling to make working from home their new normal in a concerted effort to flatten the curve of COVID-19. Here at Mintent, we are in the same boat, though many of us have been working from home off and on for a while […]

How to Create a Contingency Plan for Your Company’s Content

March 23rd, 2020 by

How well is your company equipped to handle a crisis? Do you have a plan in place to help get through challenging times? Events such as the Covid-19 pandemic have proven many companies struggle to handle fast-moving changes and are unsure how to navigate this uncharted territory. Whether you’re an agency accommodating remote-work employees or […]

Keeping it Fresh: the importance of content audits for healthcare communications professionals

November 15th, 2017 by

Healthcare is changing. Beyond the politics that drive industry decisions, advances in science and technology keep the medical field progressing forward. This provides healthcare communications professionals with a wealth of interesting content. Having a content bank or asset library is essential for healthcare marketers because it helps ensure that all of your assets are organized and up […]

The Doctor is In: Marketing your new physician staff

November 1st, 2017 by

Your physician recruitment team has hired an amazing new doctor – and the first order of business is to attract patients for this physician. Along with field marketers who bring in those essential referrals, as a healthcare marketing team, your work complements the field reps by promoting the physicians as experts in their field not […]

Compassionate Healthcare Marketing using Patient Journeys

October 18th, 2017 by

Healthcare marketers are in a unique position over their peers who represent other industries. While tasked with promoting your services, there is a moral conundrum because in order for someone to need those services, they have health concerns. That’s why many healthcare organizations are embracing the whole picture when it comes to healthcare – prevention, […]

Connecting with Your Audience on an Emotional Level with Patient Stories

October 4th, 2017 by

One of the goals of marketing and content creation for a healthcare audience is to bring new patients into your healthcare practice. A good way to do this is to connect with your audience on an emotional level. And often the best way to do that is to utilize patient stories. Patients want to hear about […]

Ready for Launch: sharing growth news with your audience

August 29th, 2017 by

You can finally see the light at the end of the tunnel – the new piece of equipment is scheduled to arrive or the construction project for your facility has a completion date. Now, you and your corporate communications/ marketing team can swing into full gear to spread the excitement that your administration team has […]

Connecting with the Community Through Awareness-Month Campaigns

August 15th, 2017 by

Do you know when National Cleft & Craniofacial Awareness & Prevention Month is? What about Psoriasis Awareness Month? These health awareness recognitions may not be at the forefront of your mind, but for those struggling with these conditions, they are very important. There are so many “awareness” days, weeks and months to keep track of […]

Finding Your Voice: The Secret to Great Ghostwriting

August 8th, 2017 by

When you’re in marketing and public relations, it is not uncommon to hear your words coming out of someone else’s mouth. It can be an exciting and fulfilling feeling when a CEO or physician stands before a crowd and eloquently delivers the words that you wrote. But getting from the blank page to that speech […]

From Marketing Pro to PIO: the tools you need for emergency response as a healthcare communications professional

July 25th, 2017 by

If you work as a communications professional in a healthcare organization, you’ll be familiar with the following scenario. The call comes in the middle of the night, or when you’re on your way to lunch, or when you least expect it. There is an emergency and you are needed immediately. Hospitals and other medical facilities often […]