Higher ed students
Content Marketing & Search for Higher Ed [Webinar]

Upon meeting at a recent PSEWEB higher ed conference in Saskatoon, Saskatchewan (Canada), folks from Mintent and Funnelback quickly came to realize they and their marketing technology platforms had quite a bit in common. In fact, they identified a number [...]

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Mintent's top CMW speakers
Mintent’s Top 12 Speakers at Content Marketing World You Can’t Miss

Content Marketing World and Expo 2019 is here! Once again content marketers extraordinaire, newbies and veterans will gather in Cleveland, Ohio from September 3rd to the 6th to watch, listen, learn and network with like-minded people. We hope to be [...]

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Top 3 reasons why a single-page site is bad for SEO
The Top 3 Reasons Why a Single-Page Website Is Bad for SEO

Are you thinking about building a new website, leaning towards a single-page scrolling (aka parallax) website and wondering to yourself, are single-page websites bad for SEO? Well, I’m here to tell you the answer is yes and there are plenty [...]

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SEO for content marketing tools
How to Harness the Power of SEO Tools for Content Marketing

As marketers, we’ve all been to those meetings where we come in bursting at the seams to share our promising SEO insights, only to realize that no else really understands what we’re talking about. The c-suite we’re vaguely referencing Google and [...]

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link building for seo chain link
What You Need to Know About Link Building for SEO

Before You Get Started with Link Building It’s an unwritten rule of the digital ecosystem that quality content always rises to the top. Unlike the dark days of the Internet when it was easier to rank on Google with some [...]

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SEO trends in 2019 girl on computer
3 SEO Trends on the Rise in 2019

For Marketers, the endless power struggle to earn, let alone maintain, a first-page result on Google can be exhausting. Search engine optimization (SEO) is an ever-changing entity that requires constant iteration in order to be successful on a long-term basis. [...]

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Voice search on mobile phone
5 SEO Tips for Voice Search

The first step in optimizing for voice search is understanding how voice search is used. In many cases, the intent, purpose and behaviour of voice search is different from text-based search, although there is often some crossover. In this short [...]

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google analytics sessions
Understanding Sessions in Google Analytics and What They Really Mean

Data is at the core of every great marketing strategy in 2019. It allows us to create actionable plans based on empirical evidence, not assumptions. Without it, we are simply making educated guesses about the strength of a particular strategy [...]

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brands need to own their data
Attention Brands: You Need to Own Your Data

There is no disputing that the marketing and advertising technology landscapes have become overwhelming for many brand marketers over the past decade. It can be difficult to identify exactly which metrics are the most important and which tools you should [...]

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building better seo habits
How to Build Better SEO Habits

As much as we hate to admit it, it’s easy to get stuck in the hamster wheel of on-page and off-page SEO without paying much attention to context. We spend so much time focused on the highly technical aspects of [...]

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