4 Must-Use Data Sources to Establish the Right Content & Keyword Focus

September 1st, 2020 by

Originally published in Search Engine Journal on August 20, 2020 Want to build your authority on a topic? Consider these four primary types of data which you can use to establish your content and keyword pillar strategy. Data makes the digital marketing world go round. Those who commit to using it get to ride along, […]

How to use Google My Business to boost your content & SEO

July 8th, 2020 by

Knowing how to use Google My Business is standard for every digital marketer, right? Actually… no. While there are plenty of lengthy-but-vague help docs out there, finding answers to specific problems can be challenging. To take some of the leg-work out, we’ve created a handy worksheet and chart tool to determine your eligibility, and to […]

Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

May 29th, 2020 by

Originally appeared in Search Engine Journal on May 13th, 2020 Creating a new piece of content or an entire campaign? Consider these five foundational elements to achieve proper context and optimal results. Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to […]

Preparing a Smart Covid-19 Marketing Plan

March 31st, 2020 by

Before you put a full stop to your marketing plans in response to the Covid-19 pandemic, think long term. For the foreseeable future, you will need to connect with your customers entirely online. By maintaining your presence on a consistent basis with thoughtful, helpful and appropriate messaging throughout the crisis, you can avoid joining the […]

Content Marketing & Search for Higher Ed [Webinar]

December 11th, 2019 by

Upon meeting at a recent PSEWEB higher ed conference in Saskatoon, Saskatchewan (Canada), folks from Mintent and Funnelback quickly came to realize they and their marketing technology platforms had quite a bit in common. In fact, they identified a number of synergies in how their site search, SEO and content marketing features are designed. Both […]

Mintent’s Top 12 Speakers at Content Marketing World You Can’t Miss

August 29th, 2019 by

Content Marketing World and Expo 2019 is here! Once again content marketers extraordinaire, newbies and veterans will gather in Cleveland, Ohio from September 3rd to the 6th to watch, listen, learn and network with like-minded people. We hope to be inspired, gain insights and better understand the ever-changing landscape of content marketing, technology and best […]

The Top 3 Reasons Why a Single-Page Website Is Bad for SEO

August 21st, 2019 by

Are you thinking about building a new website, leaning towards a single-page scrolling (aka parallax) website and wondering to yourself, are single-page websites bad for SEO? Well, I’m here to tell you the answer is yes and there are plenty of reasons why! In this article, we will provide insight into what a single-page website […]

How to Harness the Power of SEO Tools for Content Marketing

March 13th, 2019 by

As marketers, we’ve all been to those meetings where we come in bursting at the seams to share our promising SEO insights, only to realize that no else really understands what we’re talking about. The c-suite we’re vaguely referencing Google and there’s some kind of keyword magic that takes place to help get the website on […]

What You Need to Know About Link Building for SEO

March 6th, 2019 by

Before You Get Started with Link Building It’s an unwritten rule of the digital ecosystem that quality content always rises to the top. Unlike the dark days of the Internet when it was easier to rank on Google with some well-placed keywords and questionable copy — 2019 is all about providing your audience with user-based […]

3 SEO Trends on the Rise in 2019

February 27th, 2019 by

For Marketers, the endless power struggle to earn, let alone maintain, a first-page result on Google can be exhausting. Search engine optimization (SEO) is an ever-changing entity that requires constant iteration in order to be successful on a long-term basis. The bad news is that it’s not going to get any easier in 2019 — […]