May 2020 – Springing the Next Content Mashup On You

June 25th, 2020 by

We hope this edition of the Mashup finds you and yours safe and well. Here at Mintent we are Zooming along just like seemingly everyone else. Here’s a few things we’ve been working on and believe are worth sharing. Bulk Edit in List view On the heels of introducing the ability to Copy Items and […]

April 2020 – The Content Mashup Mashes On

June 25th, 2020 by

The World and how we operate within it is quite different since the last Mintent Content Mashup, but we are working from home to flatten the curve of COVID-19 and moving ahead with development and digital marketing services support. We’re still here for you! Here’s some of what’s new on both fronts. Copy Content Items […]

How to Harness the Power of SEO Tools for Content Marketing

March 13th, 2019 by

As marketers, we’ve all been to those meetings where we come in bursting at the seams to share our promising SEO insights, only to realize that no else really understands what we’re talking about. The c-suite we’re vaguely referencing Google and there’s some kind of keyword magic that takes place to help get the website on […]

The Future of Voice Search for Marketers

January 30th, 2019 by

A recently released Capgemini  Conversational Commerce study, predicted that voice search assistants like Apple’s Siri, Google Assistant and Amazon’s Alexa, will become the dominant mode of consumer interaction with brands and local businesses in the next 3 years. While this has huge implications on brands from a commerce perspective, it also signals a shift in how […]

How Competitor Content Can Help You

November 21st, 2018 by

The saying “keep your friends close and your enemies closer” might be a little melodramatic for content marketing, but there is some truth to it. An ongoing analysis of competitor content is one of the most integral parts of any successful content marketing strategy. It helps you understand what kind of content your competitors offer, […]

How to Build Brand Loyalty with Your Content

October 24th, 2018 by

If you’re a Starbucks enthusiast that lives for their pumpkin spice latte, think about the lengths you’ll go to get one when fall hits. Maybe you’ll get up a bit earlier before heading to work and drive just a little out of the way to the nearest location to get your cup of sweet pumpkin […]

What is the Optimal Blog Post Length for SEO?

September 26th, 2018 by

Every content marketer (especially our friend in the picture above) has come across this question at least once in their career: “how long should my blog post be for the best SEO results?” As much as we’d love to send you on your way with a magic number in hand — the real answer is […]

How Customers Can Help Create Content That Converts

August 22nd, 2018 by

When it comes to creating great content, the customer is always right. It’s time to start focusing your efforts on customer-created content. Think about it. There’s really no better way of gauging what kind of topics you should be putting together than getting it straight from the source. They are the ones consuming your content, […]

Creative brief template: 7 questions that can save you hours of revisions

May 12th, 2017 by

The creative brief template gives your writer, graphic designer, video producer or other content creator specific guidelines on your market, the output you expect, and brand “mandatory’s” that help them to align their work with your Customer Persona and the rest of a campaign. One simple document can save you and your team hours of frustrating […]

Editorial Content Calendar: Learn to Fill Your Calendar in Five Easy Steps

May 4th, 2017 by

Your editorial content calendar is your Content Master Plan, and if you don’t have a plan, everything is an emergency!  It translates your content strategy calendar into concrete executions. It helps your team prioritize tasks. It guarantees that you send the right messages to the right platforms at the right time. You know that your […]