Upon meeting at a recent PSEWEB higher ed conference in Saskatoon, Saskatchewan (Canada), folks from Mintent and Funnelback quickly came to realize they and their marketing technology platforms had quite a bit in common. In fact, they identified a number of synergies in how their site search, SEO and content marketing features are designed. Both agree keyword research and search data are the underpinnings of any successful content marketing strategy. It is critical for marketers to understand how their audience is searching both on their website and on broader search engines like Google.
Peanut Butter & Jelly: Content Marketing & Search
The Funnelback platform helps marketers identify which keywords are being searched and which content is being consumed, while Mintent’s SEO platform enables marketers to see how their content is performing in organic search and which keywords and content they should be focusing their optimization efforts on. This content can then be effectively organized and managed within Mintent’s Content Marketing platform.
Mintent’s VP Product and Customer Success, Jeff Riddall and Funnelback’s Global Marketing Director, Jesse Swingle, in turn, took some time to chat with Andrew Cassel of Higher Ed Live. At the outset, Andrew said the questions he and his peers are most often trying to answer are, “How can we enable higher ed students to find the information they need and direct them to where they want to be online?”
Join Jeff, Jesse and Andrew as they explore how students today are using search to research, qualify and choose the best-suited programs and institutions and how on-site search can be used to identify gaps in your content marketing strategy.
The sheer volume of keywords and content produced and consumed requires marketers to leverage tools, which will help them focus their attention on what matters most; the keywords students are searching on and the content for which the school has established some level of authority in the eyes of the search engines.
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Originally appeared in Search Engine Journal on May 13th, 2020 Creating a new piece of content or an entire campaign? Consider these five foundational elements to achieve proper context and optimal results. Modern SEO, aside from ensuring the creation of structured, search-friendly documents, is all about creating relevant, contextual content your desired audience wants to […]
Originally appeared in Search Engine Journal on March 4th, 2020 Do you want to drive more engagement and traffic via the social channels you are distributing your content to? Of course, you do. However, developing and managing effective modern content marketing and social media campaigns are easier said than done. With the dawn of a […]
This week, the announcement was made that Mintent has been selected as a top Information & Communications (ICT) company by the ‘Ready to Rocket’ business recognition program. Each year, Ready to Rocket identifies and showcases top-performing tech companies in BC who are most likely to outpace their competitors in the technology sector. Now in its […]
Before you put a full stop to your marketing plans in response to the Covid-19 pandemic, think long term. For the foreseeable future, you will need to connect with your customers entirely online. By maintaining your presence on a consistent basis with thoughtful, helpful and appropriate messaging throughout the crisis, you can avoid joining the […]
Over the last couple of weeks, organizations around the world have been scrambling to make working from home their new normal in a concerted effort to flatten the curve of COVID-19. Here at Mintent, we are in the same boat, though many of us have been working from home off and on for a while […]
How well is your company equipped to handle a crisis? Do you have a plan in place to help get through challenging times? Events such as the Covid-19 pandemic have proven many companies struggle to handle fast-moving changes and are unsure how to navigate this uncharted territory. Whether you’re an agency accommodating remote-work employees or […]