Content strategy and marketing managers, we have depressing statistics for you.
Most of your day isn’t actually going to strategy or marketing. Nearly all of it goes into the tedium and micromanagement of meeting your content deadlines. Emails, meetings and the daily (mis)communication consumes nearly half of your workday. A Psychology Today article, citing a study done by Microsoft, Salary.com, and America online, found that with all these interruptions, you’re spending just 1.5 hours a day on actual work.
That’s why you end up bringing everything home, and still feel that you’re not getting your job done.
If it’s any consolation, it’s not just you.
Knowledge workers stuck in low-value tasks
Just because you’re working doesn’t mean you’re getting work done. Knowledge workers spend up to 41% of each day on tedious, low-value tasks like meetings and desk work (Harvard Business Review). Or to put it more clearly: you’re spending almost the equivalent of 3 days every week on things you’re not even hired to do, and have no real impact on revenue or your job performance rating.
- Content marketing workflow gap: You are handling tasks that can and should be delegated to somebody else.
- Solution: content marketing platform calendars give you a bird’s eye view of all your campaigns. From there, you can break it into tasks and assign. The platform will take care of notifying and following up.
- Time saved: At least 4 hours, based on a 9-hour workday. Probably more. Compare how much you can accomplish if you only have to focus on your job, instead of making sure everyone else does their job.
Emails consume productive time and intrude on family time
Emails alone eat more than 4 hours. (A report by the Washington Post says that adds up to 1,000 hours a year, or 47,150 hours in your lifetime – enough to learn 12 languages or complete a second degree!)
The numbers are staggering, but actually very believable. Most content marketing workflows are dependent on email or similar messaging channels like Skype or Slack. Unfortunately, it’s turned our inbox into an all-purpose communication tool/project manager/calendar/notification system/archive/backup drive. And that “CC” button can mean you’re dragged into every conversation.
- Content marketing workflow gap. Email was designed to send and receive simple information, not organize your life or manage entire teams. That’s why email stresses us out. We get dumped with messages, with no way of immediately converting it into a task we can do, delegate, or push until a later time.
- Solution: Ideation and production happen right on our platform, and you can view the history of your team’s comments per task or project instead of getting the blow-by-blow. Now you can spend less time on correspondence, and more time on creative strategy.
- Time saved: At least 4 hours at work, but studies show that people check emails after hours and on weekdays – so we’re looking at a lot more. Many executives feel it infringes on family time. As one woman interviewed by Harvard Business Review said, “When your phone buzzes [it’s difficult] to keep your eyes on that soccer field.”
Meetings the biggest waste of executive time
How many meetings do you attend every month? According to Inc.Com, middle managers spend 35% of their day in meetings, while upper management spends 50%. Sadly, most think that 67% of meetings are a total waste of valuable executive time. Nobody’s listening, agendas are unclear, and there’s always that one person who won’t stop talking.
- Content marketing workflow gap. Meetings are great for creative brainstorming, setting strategy, or any agenda where you need instant, immediate feedback. Updates, presentation of data, or fine tuning of logistics and details can be done one-on-one, or even on a project or content management platform.
- Mintent solution: Less talk, more action. Your team can click the “Strategy” tab to assess if their content is aligned with your customer buying cycle, personas, and campaign themes. The calendar (which can be filtered in different ways) gives you an instant update on what’s due, and who’s doing it. Tabs for Requests and what’s In-Production make it easy to synchronize team efforts without pulling them together into one room.
- Time saved: Do the math. An average meeting takes at least 1 hour, and executives can have as many as three a day. That doesn’t include the 4 hours every week that employees spend preparing for a status update meeting. Cut out meetings, and it’s like you get an extra day every week.
Work on what matters
Meetings, emails, and micromanaging minute tasks aren’t just wasting your time – they render you ineffective. Research by University of Minnesota psychologist Kathleen Vohs found that executive or cognitive resources are limited; if we put all our energy and effort into inessential tasks, we eventually make bad decisions or choices (Psychology Today). Content marketing tools like Mintent free you to focus on what matters. Through an easy interface that manages your strategy, editorial calendar, publishing and analytics, you can stay on top of your team without actually getting dragged into the details. Content marketing automation frees managers to do what they’re hired to do: strategize, optimize resources, increase market share, and bring in revenue. Let Mintent take care of the rest.