Surveys of B2B content marketing directors found that 65% of content marketing managers feel more stressed than they were a year ago, and 53% said: “too much to do with too little time.”
Another study by Workfront found that 1 in 4 marketers felt dangerous stress levels.
Does anyone need an antacid?
What stresses out content marketing managers and their team the most?
Workload, workload, and workload!
More than half of the content marketers said they struggled to fit everything into their 40 hour week. Not surprisingly, many of them continue to work at home and on weekends.
Others complained they were “constantly putting out fires” and “explaining their work to people who don’t understand”.
[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]Organization leaders, like content marketing managers or department heads, felt the most pressure, while creative teams felt the most regret about choosing to be in the marketing industry.[/perfectpullquote]
(They probably don’t mean it, but they’re exhausted and burnt out – cut them some slack.)
Are you and your team on the brink of burnout?
The statistics aren’t surprising. Content marketers face numerous challenges, from trying to prove content ROI to producing quality content at breakneck speed.
Sadly, most of their day goes into tasks that provide little job satisfaction.
[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]A study by the Harvard Business Review found that knowledge workers can spend up to 41% of their work hours on paperwork and other tedious and repetitive tasks. Managers are particularly hard hit, spending up to 10 hours a week in meetings.[/perfectpullquote]
This is a dangerous combination: doing too much work of too little personal value.
Christina Maslach, creator of the Maslach Burnout Inventory, and author of The Truth About Burnout says that job burnout is never caused by workload alone. Many people can work long hours but still feel emotionally or professionally fulfilled.
The problem lies when a heavy workload is coupled with other factors: a low sense of reward, low sense of control, and low sense of community and connection.
That’s why structure and a culture of collaboration and feedback play a big role in employee satisfaction.
What do happy content marketing managers need for their teams?
Pressure and production deadlines are part of the territory. However, companies can help create a more positive work culture and structures that minimize unnecessary stress.
Most employees want to do good work. They find personal and professional satisfaction creating successful content marketing campaigns. The stress comes from not having the time or resources to succeed.
A clear content marketing workflow can give employees the structure and control that they need. Well-defined roles and processes minimize confusion and delay.
Clear lines of approval and authority prevent finger-pointing and miscommunication. Workflow doesn’t just improve a product — it keeps everyone sane.
[perfectpullquote align=”full” cite=”” link=”” color=”” class=”” size=””]Content marketing workflow tools like Mintent can save you up to 50 hours a week.[/perfectpullquote]
It minimizes meetings and unwieldy emails, and enables the content team to plan, produce and publish content in a few intuitive clicks.
Managers are also able to focus on high-level, strategic tasks. Centralized messaging systems and strategy also provide creative teams with clear directions and an easy way to get concrete feedback.
How to do less, accomplish more
Content marketing is an exciting field, and despite all the stress, more than 80% say they still love their job.
They just have to find a way to do it without going home completely exhausted and frustrated.