How to Create a Contingency Plan for Your Company’s Content

By: Raina Willow on March 23, 2020 Categories: Corporate Communications, Healthcare
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How well is your company equipped to handle a crisis? Do you have a plan in place to help get through challenging times? Events such as the Covid-19 pandemic have proven many companies struggle to handle fast-moving changes and are unsure how to navigate this uncharted territory. Whether you’re an agency accommodating remote-work employees or on the front-lines as a healthcare provider, having a contingency plan in place can dramatically reduce the impact that such events can take on your company and help you deliver the right messaging necessary for clients and employees at the right time.

Briefing Your Employees: How to Prepare and Respond During Crisis

Of course, having a plan in place beforehand is ideal, but if you’re like one of the many companies without one, here are some ways to prepare your company, and your employees when unpredictable events occur. 

Identify Your risks

What outcome will this or any future crisis have on your business? Loss of income, reduced employee hours, or even loss of clients can be detrimental. It’s important to look at your company from 30,000 feet in order to see which processes aren’t running smoothly, and work to correct them. This may even include patching up cyber vulnerabilities, drafting proper social media messaging, or assigning the right leadership roles to those who are best suited to it. It’s also a good idea to identify what tasks can and can’t be executed outside the workplace if employees are forced to work from home.

Assign Employee Roles

During a crisis, it’s all hands on deck. Ensure your employees know exactly what their roles are and how to carry them out. This might include client relations and keeping clients calm, choosing the right social media messaging, or ensuring your IT team is working diligently to keep on top of insecurities. Ideally, it’s good to have this plan in place ahead of an event, but if that hasn’t happened, make sure you’re keeping all staff informed regularly, and delegating necessary tasks to your team.

Keep Clients Informed

Managing your clients and keeping them informed, yet calm takes skill. Ensure your team is equipped to answer questions from clients and handle escalations if they occur. Just as important, ensure your team is putting out the right messaging to clients to keep them informed and let them know how you’re handling this crisis. It’s best to have this in place beforehand and have all staff briefed in this approach.

Update Your Content Management Strategy

Aside from choosing the right messaging during a crisis, are you prepared to deliver content while working with reduced employees or from home? Having a strategy in place with relevant content pieces ahead of time can reduce chaos and give you one less thing to worry about. In a crisis, timelines, workflows, and approval processes will be the last thing on your mind.

How Mintent’s Content Marketing Platform Will Help Your Company Manage and Plan for a Crisis

Companies who use Mintent know that they can rely on the software in order to:

  • Plan & Create content
  • Schedule content
  • Delegate tasks to team members
  • Set timelines
  • Easily gain approvals

During a crisis or disastrous event, keeping content-focused, organized and relevant is the most important task for a company. Here’s how Mintent’s software can help you plan for and manage crisis events, no matter what industry you are part of.

Content Marketing Crisis Management for Healthcare Professionals

Communications professionals in the healthcare industry know that although they may not be in the trenches treating patients, their job is equally important in the fact that they must keep on top of evolving information, reduce anxiety in the general public, and keep everyone both internally and externally informed as information unfolds during a crisis. For these reasons, it’s crucial to have a plan in place that will allow you to quickly create content, delegate tasks, and quickly distribute content as needed. 

Content Management Strategies for Government

Messaging strategies for government organizations have no room for error, especially during a time of crisis. Whether that means internal communications or communication with the general public, transparency is expected and necessary. A content management platform, such as Mintent, can allow marketers and all government communication employees to stay up to date on evolving information, plan and schedule content, and clearly communicate with team members.

PR Agency Crisis Management

Managing client accounts, delegating team tasks, and prioritizing early communication are all essential for a PR Agency, but even more necessary during a crisis. Mintent can help you manage your team and delegate those important tasks so that during a challenging time, you can continue to get the right content out, quickly and seamlessly, to your clients and to your staff. 

Educational Organizations

During the Covid-19 period, we’ve witnessed the closure of elementary, secondary, and post-secondary schools in Canada and around the world. In a time of crisis, no matter what type, it’s crucial for educational institutions to have the right communication tools in order to relay important information to parents, caregivers, internal staff, and the general public. Mintent eliminates the need for hundreds of internal emails by allowing staff to create workflows and add members easily who can edit, approve and publish content seamlessly, all from the Mintent platform. 

Planning for the Future

If your company hasn’t created a contingency plan in the past, now is the time. As we all navigate this new territory together, it’s a good idea to stay connected with your team and keep them informed of new changes and future plans. Going forward, ensure your crisis management plan is reviewed regularly, especially with new staff so everyone is aware of their roles if and when another event occurs. 

Is your company prepared for a crisis? Mintent can help you plan ahead so you’re always ready for any event. Mintent enables teams to plan, create, publish, measure & optimize content campaigns in one place. Get all of the functionality of a Content Marketing Platform, along with Content Performance Analytics and SEO tools that will allow you to maximize conversions and marketing ROI. To find out more about Mintent book a demo today!