Customer Story: Carnegie Finds the perfect content marketing solution for a complex organization

By: Chris Thompson on January 18, 2016 Categories: Corporate Communications, Customer Stories

Carnegie Corporation of New York, one of America’s most influential philanthropic institutions, was established in 1911 by Andrew Carnegie to promote the advancement and diffusion of knowledge. Headquartered in New York City, the Carnegie Corporation offers grants at both a national and international level, which involves collaborating with many teams around the globe and communicating efficiently across different time zones.

As an educational foundation, Carnegie Corporation of New York was looking to manage content that supported key programs in several diverse areas such as Education, Democracy, International Peace & Security, Higher Education, and Research in Africa. Having to manage so many grantees and so many outputs, the Corporation sought a flexible, intuitive and collaborative content marketing program that would provide complex workflows to match each team’s process. After carefully assessing their options, Marketing.AI was the solution they chose.

Find out more about Carnegie Corporation of New York’s experience using Marketing.AI here!