Customer Story: Silverado gains an integrated view of marketing strategy across all channels and content types

By: Chris Thompson on May 15, 2015 Categories: Corporate Communications, Customer Stories

What kind of care would I want for my family?

Silverado’s founders asked themselves that question, and the answers they found formed the foundation of the company they are today. Silverado’s family of caregivers, support staff and administrators is united in its mission to provide dignity, respect and the highest quality of life possible, from their in-home and hospice services to their memory care communities.

Top quality care is more than just a mission statement or business plan at Silverado – it’s a calling that informs every aspect of their operations and defines who they are. This is an important story to share with their audiences. When the marketing team at Silverado went looking for a solution to do that, they picked Marketing.AI. Here is their story.