Customer Story: City of Arlington Drives Deeper Citizen Engagement

By: Chris Thompson on June 18, 2014 Categories: Content Strategy, Corporate Communications, Customer Stories

Does the content you’re creating resonate across every single stakeholder you’re interested in engaging with? You might think so, or you might believe not- but in either case, how do you know? One of our customers- the City of Arlington, TX- had this exact challenge, until they found Marketing.AI. They have multiple stakeholders for the content they create- starting with the leadership of city councillors, their Mayor, city management, and then most importantly- their citizens- the audience for their content efforts. How did the City of Arlington, with this diverse group of stakeholders, ensure that their content would in fact resonate with their citizens?
Read their Customer Story here.

Are you capturing your strategy in a word doc, your content themes in a spreadsheet, your calendar in Google, and trying to track your work efforts with emails back an forth? Do you struggle with keeping your team on the same page with your content?

Customers like the City of Arlington all found that the solution started with a simple step: A Free Trial. To get started solving your own content marketing challenges, sign-up for a free trial of Marketing.AI today.