Jeff Julian, a renowned content marketing strategist, sat down with our CEO, Matt Dion to discuss the increasingly relevant topic of marketing workflow and how Mintent can help your team perform better. You can watch the interview here.
Short on time? Here’s the TL;DR version:
Marketers are struggling under the weight of lofty to-do lists, and a go-go mentality of pushing content out the door. It’s a common human phenomenon, we feel good about ourselves when we’re busy, so we fill our plates with more than we can handle and run around just trying to get it all done and stay busy. What our entire community of content marketing professionals need to do is to finally take a stand, and go against what feels right and just SLOW DOWN. As an industry, we spend so much time doing the urgent stuff on our to-do lists and just pushing larger strategic projects to the backburner, when what we really need to do is just take a step back, take stock of what is happening, take the time to understand what our customers want to hear about, and use data to drive our decisions.
Since thoughtful strategy has given way to execution, we need to flip it on its head, do some things differently.”When people hear “slow down”, they panic….We live with this “multitask, go hard, sleep when you’re dead”…attitude, so the thought of “slow down” sends shivers down managers’ spines” says Matt. “Behind this approach to faster is better, you typically find a management team that believes their work is not the same as the other assets and services the company delivers. “It’s just marketing, so get it done”. However, we know as consumers of great content assets, that the finishing touches and thinking about the whole lifecycle of a piece of content help us answer our questions with better accuracy.
“The approach shuld be, “Why are you producing content? What’s the impact? What’s the purpose of it? How are you going to know if it’s having the impact that you think it will? and how are you going to measure it?”.
If you want a tool that will help you to slow down while staying organized, schedule a personalized demo with us today.