Welcome to our first ever Mintent Content Mashup! The Mashup is a series of blog posts where you'll learn about new Mintent features and product releases and read how-to articles and content marketing tips to help you to get the most out of the platform. This is the place where you can learn about what's new across our three platforms or what great stuff our digital services team is up to. Read how-to articles and content marketing tips to help you to get the most out of your Mintent experience.
Let’s dive into what’s new this month:
1. Mintent Personal Notification Settings
Did you know you can personalize which items you receive email notifications for in our Content Marketing Platform? In order to take advantage of this, simply access your Personal Settings and select the Notification Preferences tab to select notifications for:
- Calendar Item Field Changes
- Calendar Item Workflow Stage Updates
- Calendar Item Workflow Comments
- PDF Markup Edits
- Request Creation
- Attachment Added
You can also choose to receive and schedule a daily email digest of notifications via the Email Digests tab.
2. SEO and Trackable Links Platform Custom Dashboard Reporting
Any Dashboard in the SEO or Trackable Links platforms can easily be exported into a report (accessible via the Reports section of the platforms) and downloaded immediately. Alternatively, you can schedule your reports to run and be delivered via email on a daily, weekly or monthly cadence.
3. Multi-Source Attribution Beacon
This powerful Beacon (currently only available in the Trackable Links platform) can be used to track, monitor and report on which content types, channels, influencers or other variables are driving clicks through to a conversion point (i.e. landing page, thank you page, form submission or checkout link.) This will enable you to quickly determine what is working or not working and optimize your campaigns on the fly. Data can be presented in a simple table or using your visualization method of choice such as Pie graphs, Sankey Graphs or Tree Maps.
4. The Latest Content Marketing Tips from the Mintent Team
Refresh my memory? Over the past few weeks, we released our 4-part Content Marketing Crash Course covering the most important aspects of running a fully documented content strategy which you can prove ROI on. Check out each of the four modules included in the crash course:
Gimme More Content!
Be sure to check out the slide deck from our latest webinar, where we dive into how data driven content is foundational to the success of any digital marketing strategy. Learn how to get it right from the get-go using search and social best practices and relevant industry examples to help you visualize what it could look like for your own organization. After watching viewing this deck, you’ll walk away with a clearer understanding of how to get your content campaigns in front of the right audience and kick off a content marketing strategy that translates into more business.
Connect With Us
Are you a user on one of the three Mintent platforms and curious about how you or your team may be able to take advantage of the other platforms we offer? We'd be happy to chat anytime about your content marketing, optimization or analytics needs. Click here to email us and we'll set up a time!