Mintent Software Corp., a leading provider of content marketing software, today announced it has acquired substantially all of the assets and employees of gShift, a top provider of SEO, content performance and web presence analytics software. The acquisition combines two best-in-class companies with complementary technologies, designed to boost a marketing teams’ abilities to create powerful, engaging content and measure the impact of content investments across channels and throughout the sales funnel.
“We work with marketers who create content every day and the same two questions come up over and over again – What content should I create to engage with my audience, and how do I know if it is working?”, said Matt Dion, CEO of Mintent. “Being able to answer these two questions for our customers is the main reason we decided to merge with gShift.”
For more information on this update, please visit: https://getmintent.com/mintent-gshift-announcement/