Mintent Included in Gartner’s 2017 Market Guide for Content Marketing Platforms

By: Chris Thompson on August 23, 2019 Categories:

Mintent is proud to announce that it has been included in the Gartner March 2017 Market Guide for Content Marketing Platforms (CMP). The latest guide defines the content marketing platform ecosystem and identifies companies that provide scalable, modern content marketing.

According to the report, “Customer experience has also become a high priority for marketing leaders. A hallmark of the content marketing platform is the ability to tie a connective thread among personas, themes and content assets to align content with customer experience. This, along with the workflow and performance measurement capabilities, has driven significant momentum for the CMP market.”

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