How to Recycle and Reuse Blog and Social Media Content for Maximum Impact

By: Chris Thompson on April 4, 2018 Categories: Content Marketing, Content Strategy
recycle and reuse content blog


How to Recycle and Reuse Blog and Social Media Content for Maximum Impact

In the online marketing world, it’s important to have great content. You want to inform and engage with your audience, and having stellar blog posts and social media material is a great way to do this. Are you struggling to come up with new, engaging content? There are some tips you can follow to make creating more content easier than ever.

Here are five suggestions to recycle and reuse blog and social media content:

1)Make Old Content More Timely

If you have a lot of blog posts or social media content from the past, you can update these pieces to make them more relevant. Are there any holidays or special events coming up? You can make some small changes to make the content appropriate for today. It’s a good idea to have an editorial calendar in place for this exact reason — you’ll be more aware of upcoming events or holidays and can implement better content planning to repurpose your posts for these occasions.

2)Ask Questions and Take Polls

Another great way to rework your content is by asking questions or taking polls. You can link to an older blog post and ask a question about it. Web users love to share their ideas and opinions, so it’s a great way to get interactive with your customers. Be sure to respond to comments to get the conversation flowing.

3) Give Popular Content a New Spin

Take a look at your most popular blog posts to see what topics are most read, shared and commented on. Take some time to read through this material and see what other angles you can come up with. Giving old content a new spin is a great way to share more relevant information on a subject that your audience will love.

For example, if your blog post “7 Best Places to Drink and Dine in Manhattan” is a hit, you may consider reworking the content for two other blog posts with these titles: “Manhattan’s Top Dining Spots” or “10 Great Manhattan Happy Hours for Dinner and Drinks.” Make sure to add some new content within the post and change up your wording to avoid duplicate content for SEO purposes.

4) Add Photos and Graphics

Adding new photos and graphics to your social media posts is a great way to give it a fresh look. Depending on your audience, GIFs and graphics with text may work well. This can also make your brand more fun and exciting.

5) Share It on Social in a New Way

You can share the same blog posts on social media — just get creative! Reword some of your social media posts to give it extra pizazz. Here are some examples using the “7 Best Place to Drink and Dine in Manhattan” blog post above:

Do you have a favorite happy hour spot in Manhattan? Check out these great restaurants — they offer amazing drink deals and delicious food:

  • What cocktail are you craving today? Happy hour is just a few hours away:
  • Planning a night out in Manhattan? Here are our top picks for food and drinks:
  • In search of a new happy hour spot for drinks and food deals? We LOVE these dining spots in Manhattan:
  • Don’t be afraid to get creative and experiment with your social media posts!

You may think that you’ve run out of ideas for new blog posts and social media content, but you likely can recycle and reuse your already existing posts. Implement the above tips to take your online content to a new level. If you’re looking for a better way to manage, track and schedule your online content, Mintent can help.

Mintent enables teams to plan, create, publish, measure & optimize content campaigns in one place. Get all of the functionality of a Content Marketing Platform, along with Content Performance Analytics and SEO tools that will allow you to maximize conversions and marketing ROI. To find out more about Mintent book a demo today!