If you want to take your company’s online marketing to the next level, you need to have the right strategy in place. This includes creating a content plan that aligns to your goals. As you head into the beginning weeks of 2018, it’s important that you keep in mind that a good content marketing strategy should be fluid- it should shift and evolve based on the goals of your company and how your audience is consuming your content. Now is the perfect time to check in on your content marketing strategy. Here are some great tips to help you rock your online marketing throughout the year.
Establish an Editorial Calendar
If you have been sporadic with your content marketing efforts, it might be time to establish an editorial calendar to help you organize and get a handle on all of your content. With an editorial calendar, you can schedule your content for the upcoming weeks and months, and can ensure that you don’t let any ideas, requests, or drafts slip through the cracks. Having an editorial calendar also allows you to see, at a bird’s eye view, which content you’ve already published, making it easy to reuse and repurpose content which is a great way to make sure you get the most value out of each piece of content you invest in. It will also help you plan your seasonal content — blog posts and social media updates related to holidays and events can be a great way to grab attention!
An editorial calendar can also help to keep all of your team members on the same page. With a shared calendar, everyone can view the content and campaigns that are coming down the pipe. When the calendar is dynamic and shared, it doesn’t require any work to update. That’s a major upgrade from excel marketing calendars or gantt charts which require a ton of time to constantly update.
Organize Workflow Between Contributors
Most marketing teams utilize a mix of contributors to get their work done. This may include project managers, writers, editors and web developers, to name a few. In order to experience success, all team members should be able to communicate easily throughout the editorial process. When team members know what’s going on at all times, it makes campaigns flow seamlessly. It also ensures that everyone completes their assigned tasks on time, and keeps managers from having to manually check-in on employees all the time.
Set Measurable Goals
If you want to be able to track campaign results, you’ll need to define your goals carefully. Having measurable goals can also be a great way to make sure that all content and marketing tasks are relevant to the end goal. Sit down as a group and outline your goals for the year. What are some measurable goals to consider? You may want to outline a set percentage of return visitors or conversions. Be sure to set specific numbers, as well as a time frame to reach the goal. For more information on how to prove content marketing ROI, click here.
Track Your Marketing Results
If you’re not tracking your marketing results, you won’t have visibility into what’s working or what needs to be changed. You can use tools to track results to see what types of messages or content are resonating with each of your audience segments, what drives more traffic and ultimately what brings more ROI. Content Marketing Platforms (such as Mintent) are making their way onto most marketers radars, because they have tools that make it easy to plan, create, publish and measure your content. You’ll gain valuable insights that will help you adjust and optimize your marketing content on the fly for results that you couldn’t experience otherwise.
Get Creative and Be Unique
These days, it’s essential to stand out in the online world. Instead of using methods that may be working for another brand or company, try to find ways to be unique when handling your own content planning. Encourage your team members to get creative with their methods — and don’t be afraid to try something new! As you start to experiment more and begin to track results, you’ll find what works best for your brand and messaging.
Are you ready to take your content marketing strategy to the next level? Mintent can help you achieve your 2018 content marketing goals. Click here to request a demo to see if our software is the perfect fit for your online marketing needs. With the right strategy in place, you can make your web marketing goals a reality.