Content Marketing World and Expo 2019 is here! Once again content marketers extraordinaire, newbies and veterans will gather in Cleveland, Ohio from September 3rd to the 6th to watch, listen, learn and network with like-minded people. We hope to be inspired, gain insights and better understand the ever-changing landscape of content marketing, technology and best practices.
Over the course of four days, 3,500 attendees have access to 179 sessions, workshops and forums plus hundreds of expert speakers. Now that’s a lot of content and brainpower! How will you spend your days? Mintent (yes, we will be there too, at Booth 707) has compiled the top 12 speakers we recommend catching up with if your schedule permits. Here they are and why we are intrigued with their content:
1. Ian Cleary, Founder, Razor Social
A Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content and Content Optimization & Distribution Strategies
Why do we like Ian? Ian really understands the importance of bringing together content, optimization and analytics. Optimizing your existing inventory of content and strategically distributing it to your audience has the potential to increase the performance of your content marketing investment.
Optimize your existing inventory of content before investing in new content. Strategic content distribution is key.Click To Tweet
2. Michael Brenner, Keynote Speaker, Author & CEO, Marketing Insiders Group
Setting and Documenting your Content Strategy & Team
Why do we like Michael? Bridging business strategy to content marketing through to metrics and KPIs is paramount, yet incredibly challenging. Michael brings clarity to this concept and listening to him speak will be well worth your time.
Your content strategy must be connected to your business strategy. Set realistic KPIs and measure consistently.Click To Tweet
3. Andy Crestodina, Principal, Strategic Director, Orbit Media
How to Analyze Content Performance Using Google Analytics: From Basics to Advanced
Why do we like Andy? Andy refers to content as assets. He also acknowledges all marketers have data, but most still don’t receive full value from the data they have. Andy talks about finding insights in your data and how to take action.
Your content is your company’s most valuable asset. Find insights in your data and take action.Click To Tweet
4. Matt Heinz, President Heinz Marketing Inc.
Customer Engagement Benchmarks: How Today’s Top B2B Brands Increase Action, Intimacy, Conversion & Loyalty
Why do we like Matt? Matt knows modern marketing and all of its intricacies. When the takeaways include: engagement best practices, proven approaches to content formats, frameworks for buying journeys, executive planning guides and cross-departmental integrated maps, you can’t go wrong investing your time in this session.
Customer engagement with your content is key. To truly understand increased action, intimacy and conversion, you need a benchmark.Click To Tweet
5. Adele Revella, Founder & CEO, Buyer Persona Institute
Buyer Personas 2.0 – How Sales and Marketing Can Generate Demand That Converts
Why do we like Adele? Adele wrote the book on Buyer Personas. Period. Adele makes you think about personas in different ways: How many personas do you really need? How do we build alignment around sales, marketing and recent buyers? Does your content really map to your buyer’s journey? If you don’t know the answers to these questions, Adele’s session is a must.
Buyer Personas 2.0. Have your buyer personas been built around your recent buyers’ real decisions?Click To Tweet
6. Pam Didner, Author & Speaker
5 Creative Ways Content Marketers Can Better Support Their Sales Team
Why do we like Pam? Pam understands the important role content plays beyond marketing. After the lead has been generated and the sale closes, the buyer’s journey continues. The concept sales are just another marketing channel for content will open your eyes.
Content marketing extends beyond marketing to sales and customer success.Click To Tweet
7. Ann Handley, Author, Speaker and Chief Content Officer @ MarketingProfs
What Do We Want? Content. When Do We Want It? Asap. Your Strategic Approach To Sane + Sustainable Success
Why do we like Ann? Ann understands creating relevant, engaging content is tantamount to success, but also realizes doing so takes time, strategic thinking and attention to detail.
ASAP Content is a strategic approach to real, sane, sustainable success.Click To Tweet
8. Christopher Penn, Author, Speaker and Co-Founder @ Trust Insights
AI for Marketing: Specific Applications of Artificial Intelligence and Machine Learning to Enhance Your Marketing Campaigns
Why do we like Chris? Chris is a marketing analytics, data, machine learning and AI expert, all of which we agree are critical to informing and enabling content optimization. Artificial intelligence is a hot topic and Chris can help make sense of it all.
AI and machine learning for your Content Marketing Strategy. Create smarter content and campaigns.Click To Tweet
9. Peg Miller, SVP Marketing, Agility Recovery
Getting to Marketing and Sales Alignment: Using Content to Drive Demand
Why do we like Peg? Peg applies common sense to the content creation process many of us miss. Ideation and creation must extend beyond the marketing team’s thoughts. Involving the front lines of your sales team will reveal secrets to smarter content. Peg drives home the fact the sales team is your best distribution channel.
Look no further than your sales team to help drive smarter content. Your sales is your best distribution channel.Click To Tweet
10. Andrea Fryrear, President and Lead Trainer, AgileSherpas
Failure is Feedback: How to Succeed at Agile Marketing by NOT Doing These Things
Why we do like Andrea? Andrea is Agile Marketing. Guaranteed you will be nodding your head up and down while you listen to her speak. From agile teams to processes, Andrea will help you navigate the serious problems and opportunities of agile marketing.
Agile Marketing. Is your team ready to transform to agile processes and up your content marketing game?Click To Tweet
11. Katie Martell, Executive Director, Boston Content
Trust Fail: How Brands Can Earn Back the Trust of Skeptical Buyers
Why do we like Katie? Katie brings to light the continued #1 priority of CEOs in 2019 – trust. Watch and learn as Katie demonstrates how some of the best brands out there turned mistrust into loyalty. Her content is always timely, relevant and thought-provoking.
Does your content strategy and execution breathe trust into your intended audience. Marketers have their jobs cut out for them.Click To Tweet
12. Ardath Albee, CEO, Marketing Interactions Inc.
Personalization that Drives Profitable Engagement: Activate, Don’t Alienate
Why do we like Ardath? Continuing on the topic of trust, personalization is a pathway to building trusted relationships with your customers. Ardath applies the necessary elements of personalization, persona context and conversational approaches to content to the increasing the lifetime value of a client and reducing churn.
Incorporating personalization into your content strategy will increase customer lifetime value and decrease churn.Click To TweetThis list could be much longer than 12 speakers. If you are speaking at CMW and would like to be on our list, let us know. Or if you want to recommend someone, please also let us know. We hope to see you at the show. Drop by Mintent’s booth (707) in the Expo Hall to say hi, talk shop and take our 2019 Content Marketing Survey for a chance to win some prizes.