The standard method of blogging is well known and an excellent way to get your thoughts documented. It is also a way to add fresh content to your website, however, in this fast-paced world, there are a lot of people who just don’t have the time to sit down and read an extensive written blog.
Enter the Vlog!
This doesn’t have to be a long epic documentary or a major video production, a vlog can simply be a quick video clip of a point or information you would like to share and get consumed online.
How does this differ from a blog, besides the fact that it is video vs text?
Here are the top reasons why vlogging benefits your website and web presence:
- It provides an additional presence online. Not only will you be published on your favourite video-sharing website such as YouTube or Vimeo (or both), you can also embed this video on your website.
BENEFIT: You now have the potential for both your website AND your video to show up in the search engines in separate verticals.
- It provides an alternative method for your audience to consume your information.
BENEFIT: This could lead to people staying on-site for a longer period of time while watching the video vs bouncing quickly if they are not interested in reading a lot of text. This is a good thing because the search engines take time on-site into consideration as part of the ranking algorithms.
- You get to show your personality and allow people to feel more connected to you.
BENEFIT: More of a human touch can make people relate to you more and there is a higher potential for them to come back for more AND share your information because they like you.
Adding video to your website is one thing, but to gain the most impact in the search engines, you really should do a few little optimizations to your video.
5 Video Optimization Tips You Must Do in 2015
1. Optimize Your Video Title
HOW: Ensure that your main keyword is at the beginning of the video title. Include other keywords if it makes sense or other items such as geo-qualifiers or for emergency service, a phone number in the title is ideal.
2. Optimize Your Video Description
HOW: Include a variation of your keyword within the first sentence as well as a link back to your website. Ideally, your description should be at least 300 words long…you can even put the transcript of your video here (ensuring you have variations of your keywords interspersed within this description). And lastly, include links to all of your social properties such as Facebook, Twitter, LinkedIn, etc. This helps boost and give backlinks to those pages as well.
EXTRA TIP: If you have other relevant videos such as a series, include links to those other videos within your description
3. Optimize Your Video Tags
HOW: Everybody knows about tags, but not everybody knows to max them out with as many keywords and variations as possible. A little extra tip is to add your own channel name tag which will help your video show up in “related videos” instead of other people’s videos. Have a competitor? Add their channel too as a tag so your video can start showing up in “related videos” when people watch their videos.
4. Optimize Your Advanced Settings In YouTube
HOW: Most people think it ends at uploading a video, adding a title and a small description and a few tags but few dig deeper. After your video is published, go into your Advanced Settings and select as many relevant settings as possible such as proper category (HINT: what are your competitors listed under and ranking with), Location, Language, and any other options that provide more information about your video.
5. Add Annotations
HOW: After your video is published, go to the editor and choose annotations. The purpose of addition annotations is to inject some keywords into your videos as well as generate more opportunities for a call-to-action.
By integrating all of these optimization tips into your video, you will be well on your way to stepping up your video and website ranking abilities.
When you have videos embedded within your website, it is a really good idea to have a separate video.xml sitemap. This is different than your typical sitemap because it specifically tells the search engines that you have videos on your site and your site should be indexed for those videos vs just text content.
Do you have any other tips and tricks? Comment below.