What is a Content Strategist?

By: Chris Thompson on June 18, 2016 Categories: Content Strategy, Corporate Communications

The mission of any website is to offer engaging content and meaningful support to potential clients and customers. The mission of a corporate content strategist is to ensure that the content is providing maximum impact for the maximum number of readers. While the copywriter is responsible for actually putting words into the document to publish, the content strategist is responsible for creating, planning and managing the content. The mission of any content strategist is to increase the website engagement in order to support revenue and readership growth.
Content analytics is more than just editing the different blog posts that are offered on the web page. It comprises of a number of other tactics including social media outlets, advertising and affiliate marketing, article submissions, linking and tagging, email newsletters, RSS feeds, videos and images management and more. Content strategists can spend countless hours doing the required research needed to ensure that their content is up to par. It can be extremely frustrating and damaging to the company when the long hours and hard research is not paying off and you are still not getting the engagement and impact you’d expect. Mintent’s editorial calendar software is designed to assist corporate content strategists at every level:


Pre-Production and Research– all content marketing strategies should have a clear vision as to what the layout of the website will look like, who it will attract and how it will get the viewers. Pre-production is all about brainstorming ideas and coming up with this vision. Content marketing software can assist you with content inventory and audits, user analysis and user needs, survey conduction, SEO research, data sourcing and competitive analysis.


Concept Development – what will you say to gain more traffic and ensure a higher reach to your site? This is one of the most important questions that corporate content strategists have to ask themselves? Software that can analyze buyer personas, identify content gaps and gain industry specific insight will ensure you stay one step ahead of the competition.

keeping a firm eye on who is writing what, when it will go live and who it will attract is an important aspect of content strategy. However, this area involves more than just assigning, editing and fact checking the content. Content marketing software that can monitor every piece of copy that is going onto your site will provide you with a more manageable way to stay on target and on budget. Managing content ranges from blog posts and article submissions to tagging and links through Facebook, Twitter, Pinterest and other social media outlets. Editorial calendar software provides an easier way to manage workflow for internal content creators and external freelancers. You can ensure that you are gaining the maximum readership from your content without additional costs to freelancers and in house staff for content that is not going the distance.


Performance and Research Records – once the content goes live, the fun really begins. Keep track of invaluable feedback on post-production results, including social media reactions, link clicks, promotional results and content gap analysis. Know what works, what doesn’t work and what to repeat or tweak through our success evaluation and learning software.

What Mintent’s content marketing software is designed to do is provide content strategists with a workspace where they can manage every aspect of the role without confusion, repetition and over budgeting. You will have access to every piece of the puzzle to ensure clarity, symmetry and control across the web content and the company.


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