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How NYU achieved team alignment
on all Marketing activities

CASE STUDY

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“Basically, everything lives in the platform - from ideation and requests to planning, storage of assets, assigning tasks to teammates, and analytics and reporting. There really is no need to ever work outside of the app."

- Sarah Shanahan, Associate Director for Alumni Communications

The Challenge

NYU’s marketing team is headed up by a six-person communication team who handles all of the content for all 21 schools located across the globe. They are responsible for email marketing, event communications, social media, online and offline publications including the Alumni magazine, website, and web analytics.

With such a high volume of content to produce and distribute, the comms team at NYU needed a solution that would bridge together all of the various tools they were using for different purposes. Google Drive, Google Calendar, SmartSheet, and other project management tools were being used at the time. “No one had any visibility into into what the other teammates were doing. Scheduling was a mess, and draft versions would get skipped or missed,” said Sarah.

Read the case study to see how they got organized, increased productivity, and achieved total team alignment.

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The Result

Mintent gives you an easy way to manage your team and all of your client work in one place. Sign up for free today.

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Or, contact us to learn more about how we work with other teams in education.