Digital Marketing Strategist – Technical Web & Analytics Lead

Duties and Responsibilities

  • Work collaboratively with the Digital Services Team to implement and execute clients’ digital marketing strategies.
  • Technical Web – The technical infrastructure of web sites powered by WordPress, Wix, Shopify and others. Could fix and/or launch sites.
  • Knowledge of marketing technologies including CRMs, Lead Nurturing Systems and Email Marketing Systems.
  • Advanced knowledge of Google Analytics, Google Data Studio and Google Tag Manager.
  • Advanced knowledge of Google Search and Display platforms.
  • Advanced knowledge of HTML and CSS.
  • Assist in putting together sales proposals and presentations.
  • Conduct competitor analyses in search and social.
  • Conduct on-going keyword research and analysis as is relevant to clients’ objectives.
  • Participate in client-facing meetings.
  • Report on project progress and web presence optimization results based on defined timelines and goals (weekly, biweekly, monthly and/or quarterly).
  • Setup and/or configure marketing technology software as required.
  • Track time.
  • Deliver projects on time and within scope.
  • Other duties as assigned by management.

Qualifications

  • 2 to 3 years experience in digital marketing, paid search, social and display and analytics
  • Demonstrated ability to implement digital strategy
  • Willingness to learn new digital marketing techniques and approaches
  • Strong knowledge of Microsoft Office Suite and G-Suite products
  • Proficient with WordPress, FTP, understanding of HTML
  • Adaptable and agile
  • Possess out-of-the-box thinking
  • Strong time-management skills
  • Attention to detail and excellent organizational skills
  • Can operate in a fast-paced environment
PLEASE SUBMIT A RESUME AND COVER LETTER TO HR@GETMINTENT. ONLY THOSE CANDIDATES SELECTED FOR AN INTERVIEW WILL BE CONTACTED.