Frequently Asked Questions

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Editorial Calendar

How can I customize my Calendar view?

You can change the Due Date of a Content Item by either dragging and dropping the Content Item within the Calendar view to the new desired date, adjusting the Target Due Date Field in the Creative Brief or changing the Complete Stage Due Date in Workflow. If Link Due Dates has been turned on in the Workflow, the other Stage Due Dates will adjust accordingly.

  1. Filters - configure ad hoc or Saved Filters for Content Items based on Creative Brief Fields (e.g. Campaign, Content Type) or other relevant criteria (e.g. Users)
  2. Colours - change the colour of all Content Items based on single primary Creative Brief field colours
  3. Week/Month/Quarter - quickly change your date range to review near or longer term Content Items

How do I change the Due Date of a Content Item?
Will this affect other Stage Due Dates of my Content Item?

You can change the Due Date of a Content Item by either dragging and dropping the Content Item within the Calendar view to the new desired date, adjusting the Target Due Date Field in the Creative Brief or changing the Complete Stage Due Date in Workflow. If Link Due Dates has been turned on in the Workflow, the other Stage Due Dates will adjust accordingly.


Creative Brief

Where do I customize the fields within the Creative Brief?

Fields and Preset Values within the Creative Brief can be customized within the Settings > Field section of the app.

Note: You will need permissions to access Fields > Settings.


Is there a file size limit for attachments?

Yes, the attachment file size limit is 250MB.


Can I annotate PDFs within the software?

Yes, you can annotate PDFs uploaded as Attachments. Click the Preview Icon to open the editor and then Highlight and comment wherever necessary.

Note: Larger, graphic rich PDFs may not load. Reupload these types of files without layers to be able to annotate.


Workflows

How can I automate Stage Due dates?

Default Stage Durations and Linked Due Dates (ON by default) can be configured in the Workflow Editor, so when a Target Due Date is set or adjusted for a Content Item, the preceding Stage Due Dates will be automatically set based on the pre-defined durations.

However, you also have the flexibility to turn Linked Due Dates Off and adjust Stage Due Dates manually without affecting other Stages.


Can I change Workflows after a project has already started?

Yes, Workflow Due Dates, Stage Assignees and Followers can be changed anytime in active stages or those which have not been started. You may also choose to edit a Workflow to Add, Remove, Move or Edit non-active Stages. Edited Workflows may also be saved as New Master Templates, if desired.


Content Creation and Collaboration

Can I create content in Mintent?

Yes, Mintent is equipped with a WYSIWYG Draft Editor which can be used to collaborate on the creation of content to be published to a web page, blog post, social post or other medium. The Draft Editor includes all standard formatting, image insert and track changes functionality.


Requests and Ideas

How do Requests and Ideas work?

Requests and Ideas use the same Creative Brief Fields as active/in-production Content Items, however, neither have Workflow.

Requests are designed for users who are external to the primary marketing team and want to submit Requests for content to be added to the production schedule. As such, Requests include a Target Due Date and can be managed via a calendar or list. Approved Requests may be promoted to the active/production calendar.

Ideas are designed for members of the primary marketing team to log any ideas they may have for future consideration.

Requests and Ideas may be filtered using any of the Creative Brief Fields for easy future recall.


What are Tracked Links?

Tracked Links (Content Performance Analytics) are short, branded URLs used to track clicks/engagement with your content. This enables you to determine what is working and not working in a multi-channel campaign so optimal messaging and distribution decisions can be made in real-time.


How do Tracked Links work?

When a Tracked Link is clicked on or engaged with (e.g. when the link points to an image loading on a web page) Mintent captures and logs analytics data, then immediately redirects the user to the assigned Destination URL. Tracked Links are automatically labeled with Campaign, Channel and Content Type tags (based on user selections) for segmented reporting purposes.


Will Tracked Links slow down my content?

No. Users are immediately transferred from a Tracked Link to the Destination URL via a standard 301 redirect within microseconds.


Will using Tracked Links negatively affect my organic visibility (SEO)?

No. Mintent uses a 301 redirect, which means the Destination URL and the content residing there is what will be indexed and ranked by search engines.


Can I use my own domain for Tracked Links?

Yes. You can purchase a unique, preferably short, branded domain to create Tracked Links for your brand or for specific campaigns. Some recognizable examples include ti.me (Time Magazine), gonike.me (Nike), es.pn (ESPN) and spoti.fi (Spotify).


What is a Vanity Path?

A Vanity Path is a user-friendly version of the characters following the “/” in a link, which helps it to be more recognizable and more easily remembered by your audience. Vanity paths should be used when the viewer may not be able to click on the link, such as in a presentation or any offline use. For example, mintent.id/fall-campaign may be used for an off-line ad (e.g. in a magazine/radio ad or on a billboard) or on Instagram where it cannot be clicked and must be typed in order to be accessed.


How are Tracked Links different than Google UTMs?

Tracked Links are similar to Google UTMs as they will enable you to track by Channel (Source/Medium), Campaign and Content Type to report on the performance of content within a multi-channel campaign. They differ in so far as Tracked Links are clean, friendly, branded, shortened URLs, whereas Google UTMs tend to be very long strings of words and characters, which can be difficult to recall.

Tracked Link data is made available through two simple Dashboards in Mintent, while Google UTM data is presented in Google Analytics.


Can Tracked Links and Google UTMs be used together?

Yes. You can simply use your Google UTM based URL as the Destination URL when creating Tracked Links. This will enable both your content team and your analytics team (assuming they are separate) to have access to the content performance data they need.


What are the most popular use cases for Tracked Links?

Tracked Links are most often used to compare the effectiveness of online and offline organic or paid channels to which content has been distributed. For example, unique Tracked Links can be created for a blog post shared to social channels as well as offline channels such as magazine ads, TV ads, brochures or even on product packaging.

Note: People, such as influencers or salespeople, can also be considered channels if you wish to compare the effectiveness of content shared by them.


Is Tracked Links part of Mintent's Hootsuite integration?

Yes. When any hyperlinks are included in posts to be shared on social channels through a Hootsuite account, they are automatically converted to Tracked Links and reported on via Dashboards in Mintent.


How can I use Tracked Links to measure conversions?

A Tracked Link can be created to replace the link clicked to mark the completion of a goal such as a document download or form submission.


If your conversion point is the loading of a Thank You page following a form submission or shopping cart checkout, you may consider replacing the URL found in image source of an image on this page with a Tracked Link e.g. <img src=”DestinationURLreplaced by a Tracked Link”>, which will tell you whether or not the page loaded thereby indicating a conversion occurred.


Reports

How does content reporting in Mintent work?

Mintent users are able to configure and create detailed content usage reports for specified date ranges, which are delivered in .CSV format via email. This report can include any and all Creative Brief Field Data, user specific data such as Item Creator or Workflow Assignees and current Content and Workflow Status data.


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