Mintent’s SEO Analytics platform is for digital agencies and in-house marketing teams alike, and is relied on by thousands of brands worldwide. Uncover insights from organic search, social media and mobile engagement to optimize the right keywords for enhanced discoverability of branded content. Get all of your SEO data in one place.
Keyword research is a never ending job. Mintent offers extensive keyword insight through several different sources, including Google Related Searches, Google Analytics, Google Webmaster Tools, Backlink Anchor Text, Social Keywords, Competitive Keywords and Not Provided Insights. Keyword 'Klusters' enable you to organize your keywords into logical groups for easier analysis and reporting.
Mintent's Site Audit tool is simple to use and provides a quick method of evaluating the technical on-page elements and structured data within your website such as Title Tags, Headings, ALT Image Tags and Canonicals, among others. It delivers a prioritized list of items either in PDF or Excel report formats for you to analyze and address in order to improve your organic search visibility.
Mintent provides insight into global search visibility and pulls in local SEO rank data from any Google source in any language. Our hyper-local SEO analytics show you how your web presence is performing within a specific area down to the content level. Finally, our mobile SEO data can highlight your discoverability within a specific geographic area on a specific device.
Analyzing a competitor’s content, the keywords they are being discovered for, as well as their social activity and reach, gives you insights into where to focus your own effort and invest resources. The Mintent platform enables you to monitor your competitor’s SEO analytics, including keyword positions, visibility scoring, backlinks, social media activity and content indexing.
Relevant, reputable backlinks help search engines like Google determine the relevance and authority of your website. Using an integration with Majestic SEO, Mintent is able to provide in-depth backlink analytics for your website, as well as your competitor’s. This includes a breakdown of links by domain, competitor and external content, as well as associated anchor text, which is also useful in keyword research.
Social signals are the likes, shares or comments attributed to a brand’s on-site, external or social content. Although Google does not explicitly factor social signals into its organic search algorithm, social signals and social signal growth is an important indicator of whether or not a social strategy is producing results. Mintent’s SEO platform automatically tracks network-level and content-level social signals on a daily basis.
Google’s search algorithm changes have shifted the way brand content is discovered in search engines and social media. Organizations must measure the engagement and performance metrics of content across organic search, social media and mobile devices. Mintent informs the entire content marketing workflow process helping modern marketers create smarter content that performs.