1. What are Tracked Links?

Tracked Links are short, branded URLs used to track clicks/engagement with your content. This enables you to determine what is working and not working in a multi-channel campaign so optimal messaging and distribution decisions can be made in real-time.

2. How do Tracked Links work?

When a Tracked Link is clicked on or engaged with (e.g. when the link points to an image loading on a web page) Mintent captures and logs analytics data, then immediately redirects the user to the assigned Destination URL. Tracked Links are automatically labeled with Campaign, Channel and Content Type tags (based on user selections) for segmented reporting purposes.

3. Will Tracked Links slow down my content?

No. Users are immediately transferred from a Tracked Link to the Destination URL within microseconds.

4. Will using Tracked Links negatively affect my organic visibility (SEO)?

No. Mintent uses a 301 redirect, which means the Destination URL and the content residing there is what will be indexed and ranked by search engines.

5. Can I use my own domain for Tracked Links?

Yes. You can purchase a unique, preferably short, branded domain to create Tracked Links for your brand or for specific campaigns. Some recognizable examples include ti.me (Time Magazine), gonike.me (Nike), es.pn (ESPN) and spoti.fi (Spotify).

6. What is a Vanity Path?

A Vanity Path is a user-friendly version of the characters following the “/” in a link, which helps it to be more recognizable and more easily remembered by your audience. Vanity paths should be used when the viewer may not be able to click on the link, such as in a presentation or any offline use.

For example, mintent.id/fall-campaign may be used for an off-line ad (e.g. in a magazine/radio ad or on a billboard) or on Instagram where it cannot be clicked and must be typed in order to be accessed.

7. How are Tracked Links different than Google UTMs?

Tracked Links are similar to Google UTMs as they will enable you to track by Channel (Source/Medium), Campaign and Content Type to report on the performance of content within a multi-channel campaign. They differ in so far as Tracked Links are clean, friendly, branded, shortened URLs, whereas Google UTMs tend to be very long strings of words and characters, which can be difficult to recall.

Tracked Link data is made available through two simple Dashboards in Mintent, while Google UTM data is presented in Google Analytics.

8. Can Tracked Links and Google UTMs be used together?

Yes. You can simply use your Google UTM based URL as the Destination URL when creating Tracked Links. This will enable both your content team and your analytics team (assuming they are separate) to have access to the content performance data they need.

9. What are the most popular use cases for Tracked Links?

Tracked Links are most often used to compare the effectiveness of online and offline organic or paid channels to which content has been distributed. For example, unique Tracked Links can be created for a blog post shared to social channels as well as offline channels such as magazine ads, TV ads, brochures or even on product packaging.

Note: People, such as influencers or salespeople, can also be considered channels if you wish to compare the effectiveness of content shared by them.

10. Is Tracked Links part of Mintent's Hootsuite integration?

Yes. When any hyperlinks are included in posts to be shared on social channels through a Hootsuite account, they are automatically converted to Tracked Links and reported on via Dashboards in Mintent.

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