At the center of every effective Marketing team is a content owner who understands the business, the audience, and the team. But Content Marketing is becoming harder, and marketers struggle to rise above the noise with better quality content. The key to success (and maintaining sanity) as a Marketer in today’s world is to become Agile, and quickly.
In this two-part webinar series, Jeff Julian, Chief Executive Officer of Squared Digital, will take us through the daily challenges faced by a content owner and provide steps you can take to ensure your team has the information they need to succeed. If you are part of a marketing content team, or a content owner yourself, you will walk away with some actionable advice and tools to help you make the switch to Agile, and make your life easier!
You will walk away with:
Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com
Jeff is the Chief Executive Officer of Squared Digital and Co-founder of EnterpriseMarketer.com. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
Matt is the CEO of Mintent (www.getmintent.com), a content marketing automation software company. With a career spanning 20+ years, Matt is a consummate thought leader in the areas of digital marketing, experience-driven commerce, commerce strategy, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age. Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.