Today’s buyers are avoiding content that doesn’t concisely address their questions, attitudes, objections and decision criteria. Marketers are realizing that it isn’t enough to rely on internal resources to profile their buyer or journey. It’s time to know exactly what prospective customers are thinking and doing throughout their buying experience. Join Mintent and Adele Revella, renowned author, thought leader, and CEO of Buyer Persona Institute, for this free webinar which will show you how to gain insight into what matters to real buyers. With her unique approach, you’ll have the knowledge you need to align your marketing decisions — from positioning and messaging through content marketing and sales enablement – with your buyer’s most essential expectations.
CEO & Founder, Buyer Persona Institute
Adele Revella is the CEO and Founder of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight Into your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business, named a top five business book by Fortune Magazine. Through her company’s research and workshops, Adele’s buyer persona methodology has become the gold standard for thousands of marketers in hundreds of global companies. She is widely recognized as a marketing and business leadership speaker, consultant, blogger and workshop facilitator. In her decades-long marketing career, Adele has seen the discipline from all sides: executive, consultant, trainer and entrepreneur. Download her free eBook The Buyer Persona Manifesto.
Matt is the CEO of Mintent (www.getmintent.com), a content marketing automation software company. With a career spanning 20+ years, Matt is a consummate thought leader in the areas of digital marketing, experience-driven commerce, commerce strategy, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age. Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.