Most marketers do not have a documented content marketing strategy in place. But according to CMI/MarketingProfs research, marketers with a properly documented strategy are more effective, less overwhelmed, and able to justify a higher percentage of their marketing budget to be spent on content.The barrier for most marketers when thinking about creating a documented strategy, is that it can seem like a ‘make work’ project, when they have so many other tasks on their plate.
Join Mintent and Kelly Hungerford, renowned content marketing consultant and public speaker, for this free, hands-on webinar that will make it easy. You’ll walk away with the tools you need to create your own, documented content marketing strategy right away.
Kelly works with marketing directors and general managers on the planning and implementation of European marketing platforms and initiatives. A native to California, Kelly currently lives in Switzerland where she is a freelance strategist and marketing consultant, working with European brands on short term contracts leading digital transformation initiatives, programs, and projects across the EMEA region. Kelly is also the founder of CommunityWorks, Drop in Digital, and Women in Digital Switzerland.
Matt is the CEO of Mintent (www.getmintent.com), a content marketing automation software company. With a career spanning 20+ years, Matt is a consummate thought leader in the areas of digital marketing, experience-driven commerce, commerce strategy, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age. Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.