A core challenge of content marketing is being able to create topical content and evergreen content, at a high level of quality, and at scale. Using examples from Banking, Manufacturing and Pharmaceuticals, we’ll see how intelligent content bridges the divide between content that’s about the latest hot topics and content that’s useful and interesting to our audience over the longer term or even indefinitely.
Founder, Urbina Consulting
Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy who can effectively bridge organisational and user goals. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”, and lecturer at the University of Applied Sciences, Graz, Graz, Masters Programme in content strategy.
Matt is the CEO of Mintent (www.getmintent.com), a content marketing automation software company. With a career spanning 20+ years, Matt is a consummate thought leader in the areas of digital marketing, experience-driven commerce, commerce strategy, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age. Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.