Mintent Content Marketing Platform

for Higher Education Organizations

We all know SEO is important, but the real question is — are you using it properly? How do you track the performance of your keywords and discover new ones? How do you know if you’re creating the right content and whether or not it’s working? Many marketers and communicators in higher education aren’t leveraging data for content planning. Learn about how some of our higher education clients started tracking the impact of their content investment. In this webinar, you'll learn about how you can use a Content Marketing Platform to:

  • Complete SEO keyword research including competitive intelligence;
  • Inform your content marketing process with SEO data;
  • Plan, create and publish your content;
  • Prove the engagement of your investment with our analytics; and
  • Be a more effective communicator and beat the competition!

Join us for a 28-minute webinar with our VP Product, Jeff Riddall and our CEO, Matt Dion, to learn how as a higher education communicator, you can use a tool like Mintent to start marketing more effectively and see results.


Speaker Bios

Jeff Riddall


VP Product & Customer Success
Jeff has been helping organizations manage, measure, and optimize their Web presence for nearly 20 years. As Vice President Product and Customer Success, Jeff is responsible for managing Mintent's rapidly evolving, customer-driven roadmap throughout the product. He leads and collaborates with the entire Mintent team on corporate strategy, product marketing, sales, training, and support. Jeff holds a Journalism degree from Carleton University and maintains a special place in his heart for the written word!

matt dion headshot


CEO, Mintent
Matt is the CEO of Mintent (, a content marketing automation software company. With a career spanning 20+ years, Matt is a consummate thought leader in the areas of digital marketing, experience-driven commerce, commerce strategy, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age. Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.

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