Many companies focus their content strategy on the top of the funnel, and they fail to invest in the post-sale customer content strategy at the bottom of the funnel. But, according to a study by Walker, by the year 2020 customer experience will overtake price and product as the key brand differentiator. Companies are just now starting to become aware of the need to invest in the customer experience to maintain loyalty through their customer base. Gartner predicts that by 2018, more than 50% of organizations will redirect their investments to customer experience innovations.
In this webinar, we’ll explore how different companies have developed a focused, post-sale content strategy to drive a consistently excellent customer experience throughout the entire funnel, and show you how you can do the same.
Co-Founder, B2B Marketing Academy
As Co-Founder of the B2B Marketing Academy, Peg Miller advises high growth companies on their marketing and content strategies to achieve revenue results, drawing upon her +20 years’ marketing and business experience at organizations ranging in size from startups with 60 employees to multi-billion dollar organizations with 40,000 employees. She held multiple executive roles at Kapost, a SaaS content marketing platform for B2B marketers, including VP of Product Marketing, and VP of Customer Success, putting her at the convergence of marketing, technology, and customer experience. While VP of the Technology Market division within Penton, she led the digital transformation of the business, building industry-leading models for content, digital, and marketing services.
Matt is the CEO of Mintent (www.getmintent.com), a content marketing automation software company. With a career spanning 20+ years, Matt is a consummate thought leader in the areas of digital marketing, experience-driven commerce, commerce strategy, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age. Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.