Creating a global content marketing plan can be overwhelming. In this webinar, Pam Didner simplifies the process and explains the steps attendees need to take in order to develop a truly scalable plan. She’ll discuss the collaboration between an organization’s headquarters and the regional team, the needs of creating global vs. local personas and budget allocations for content creation and promotion. Pam will teach you how to create a content marketing strategy. She’ll share a marketing plan template that can be customized to meet each company’s specific needs.
Pam Didner is a marketing consultant, writer, and speaker. Author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She also specializes in sales, marketing, and internal/external communications consulting, keynote presentations, corporate training, and workshops. She shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.
Matt is the CEO of Mintent (www.getmintent.com), a content marketing automation software company. With a career spanning 20+ years, Matt is a consummate thought leader in the areas of digital marketing, experience-driven commerce, commerce strategy, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age. Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.