5 people @ $50K each
= $250,000/ year
Variable Marketing Budget:
Fixed Marketing Technology
Given your company’s hefty investment in Marketing, conversions are likely worth a lot to you. So, how do you get more of them?
For an investment of $6,000 per year (based on 5 users at $100), your team is proven to become 20-35% more productive. With this increase in output, your team will realize a value of $50,000, which is a return on investment of 733%!
Using Mintent, you can easily align every content asset to a clear persona, buyer cycle stage, campaign and theme, and you can publish content that is relevant to each set of eyes consuming it- meaning that this focused content is being served to the right audience at the right time, increasing their likelihood to convert. Now that you know your team’s contribution to sales and ROI, it’s time to identify where you can improve upon it. By solving for the common marketing pain points listed above, you have the ability to produce up to 35% more content!
Traditional methods of managing marketing content can include spreadsheets and email chains. Here are some of the unexpected costs that can arise from managing content in this ad hoc way:
If you’d like us to build you a custom business case to present to your boss based on your team’s unique needs – please contact us at