Content Marketing

The first rule of content marketing is "whatever you create must be relevant to your audience". The second rule is “deliver your content to the people who will find it valuable.” No matter what business you are in, high-quality content is still king (or queen).

Mintent helps brands define and refine their content marketing strategy through performing in-depth competitor content evaluation, content assessment, and developing a content distribution and execution plan for your organization.

Our strategists will work with you to:

  • Develop buyer personas
  • Assess current content and identify content gaps
  • Develop your content marketing mix
  • Generate content ideas through keyword research
  • Identify distribution channels, owned, earned and paid
  • Develop a content calendar
  • Create and repurpose content
  • Track and report on how and when your content is being consumed
  • Building on the discoveries made during the evaluation & positioning phases, our team will develop creative briefs for all of your brand’s marketing communications and experiences. This begins with a brand identity guide to establish your tone and voice, brand colour, fonts, style guide, and audience personas.

    With your brand identity firmly in place, our team will provide you with the guidance and oversight needed to professionally and consistently position it across all media channels both online and offline.

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