Influencer Marketing

Influencer marketing is all about finding people who have influence over your key demographic and working with them to promote your business or product. The concept behind this marketing strategy is not new, but with bloggers and social media influencer reaching celebrity level status, brands and businesses are experiencing ROI of this channel like never before.

Mintent's in-house, full-service influencer marketing strategies help brands develop and manage their influencer marketing campaigns. Our team of specialists help guide your brand through a campaign from A to Z, or, we can focus only on the specific areas where you need support. Whether it’s defining your goals and strategy, engaging influencers, or reporting on a campaign’s effectiveness, you leverage our experts to ensure your campaign runs smoothly.

Influencer Strategy Module

If influencer marketing is new to you, and you are looking for some guidance on how to get started, let our team of experts help. We' will review your campaign and brand strategy and develop a recommended strategy to enable you to unlock the power of influencer marketing.

Roster Development Module

Not sure what to look for in an influencer? Don’t have the time to build a custom roster? Have a specific influencer need? Our team can help. Our strategists will spend time reviewing your strategy and building custom influencer rosters aligning to the goals of your campaign, saving you the time and uncertainty of selecting the right influencers to get the most out of your campaign.

Engage & Execute Module

Don’t have the resources to engage and execute this arm of a campaign? Our digital services team is experienced working with influencers through all steps of a campaign. From initial engagement, campaign briefs and execution, to compensation communication; let us take the work out of managing an influencer campaign.

Conversion Module

Influencer marketing is becoming a critical component of a business's marketing mix. Until now however, it has been difficult to measure the success of influencer marketing and evaluate the efforts of influencers in your overall marketing budget and expected ROI.

With our onsite and offsite analytics, you will be able to gain insights into how all content is performing and the impact each channel and influencer is truly having on the campaign. We can even go so far as to telling you the effectiveness of each influencer so we can continually optimize your budget. This module will allow for you to make precise decisions based on the ROI of your campaign.

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