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SEO Analysis and Optimization

We know SEO analysis and optimization is core to any digital marketing strategy. Getting an SEO strategy right will pave the way to a solid content marketing strategy. SEO is about understanding the topics your customers are searching for online; what kinds of questions they are asking, the search terms they are using, and the type of content they consume. Knowing the answers to these questions will put you ahead of your competition and allow you to connect to the right audience at exactly the right moment.

Knowing your audience's search intent is just one part of the whole picture. Delivering content in a way search engine crawlers can find and index it, is another. At Mintent, we are here to help you do both. We can do it all for you, or we can work alongside you, so you can become a digital marketing expert too.

The digital team at Mintent is fuelled by diverse talent and expertise in all areas of search engine optimization, and make use of our software to unlock powerful web presence and competitive insights. Your business will benefit from our strategic proven process. We start by establishing a baseline of your digital presence and conducting basic SEO hygiene through a technical audit. Then we obtain a clear picture of the competitive landscape that you face. Once this important groundwork has been laid we draw from our diverse talent pool to create a solid action plan tailored to your brand, audience, and unique goals.
We will then partner with your team to guide or execute all of the on and o-site SEO tactics developed.

This process will improve your visibility and provide you a tangible way to measure ROI from organic search.

Discovery Session & Digital Marketing Strategy

An in-depth discovery session is the first step to developing an effective digital marketing strategy for your team. Our discovery sessions are tailored to your unique business needs and goals. We can deliver great results when we first identify your objectives, your audience and the challenges your business needs to overcome.
After the discovery session, a digital marketing strategy will be developed. This comprehensive document will be used as the driving factor behind all digital activities. It will include a tactical plan that describes the activities involved in accomplishing specific digital marketing objectives within a set time frame.

SEO Audit & Benchmark

The first step to an effective SEO strategy is to make sure your website is optimized and in good health. Mintent's technical SEO site audit will provide you with an in-depth health check of your current web presence, bringing to light and fixing any deficiencies for maximum discoverability. Along with the comprehensive website audit, we will perform a full bench-mark report to capture the state of your website for rankings, domain authority, and keyword discoverability. All critical data for each social media channel is captured within this benchmark report.

SEO Hygiene

Through our own initial keyword research, we’ll identify the search terms your audience may be using to find your products or services. This ensures that your SEO tactics align with the keywords that will be most likely to make up your customers' search queries.

Performing SEO hygiene will ensure your website has a solid foundation and strong online visibility. We provide optimized page titles, meta descriptions, H1’s, H2’s (where applicable), alt text, and content recommendations to ensure best practices are followed to increase search discoverability for multiple keywords. We also ensure both Google Analytics and Google Search Console are properly configured and monitor for 404's. We'll take care of all of this and more so that your web presence reaches its highest potential.

Competitor Analysis

An in-depth competitive assessment will analyze your competitors’ online presence to benchmark where you stand in the competitive landscape and identify opportunities for improvement. Our Basic Competitive Evaluation report identifies your primary online competitors and takes into account many factors such as at their organic search ranking data, keyword optimization, and backlinks profile.

Continuing On-Site and Off-Site SEO Tactics

Working from these findings, Mintent will develop and implement search engine optimization strategies and tactics to maximize your strengths and improve your competitive advantage. SEO strategies often include the following tactics tailored to your brand:

  • Creation of web 2.0 and other profiles/accounts to enable high power authority backlink to your website Citations/directory listing creation to help build your local and industry presence
  • Execution and distribution of content from the content marketing plan (including creating and optimizing blog articles, infographics, SlideShares, etc.)
  • Article curation to find opportunities for building authority by providing value-added comments to relevant discussions
  • Social media marketing
  • Influencer marketing
  • Paid marketing (PPC for Google, Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Ongoing keyword research to source new keywords from related searches, competitive and social insights

SEO: It’s in our DNA

If you need help engaging your audience and analyzing the success of your SEO efforts, contact us today.

Let’s Work Together

Every member of our team has a deep understanding of digital marketing and works closely with one another towards one goal—to help grow your business. With our industry knowledge, assets and collaboration, we can help increase discoverability, leads and ultimately conversions. Contact us today to find out where you stack up against your competition within the digital landscape.

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