eCommerce retailers are adopting an experience driven commerce approach to attract and sell. This requires a ton of high quality and engaging content across all channels, which creates difficulties for marketing leaders:
In a mobile-first world of limited attention and unlimited choice, it has become harder to engage with shoppers.
There is a struggle to keep up with the ever-growing demand for more targeted, relevant and effective content.
With so many new channels, it’s hard to ensure a smooth customer journey.
Gauging the performance and ROI of content across channels is difficult.The Mintent Content Marketing Platform provides eCommerce marketers with a simple and effective content marketing solution to plan, create, manage, deliver and measure content across the entire customer journey.
“We love the customization of the calendar. Being able to see everything in a calendar view makes it so accessible to the whole team. Everyone can see what they have to get done each day. The ability to add fields and views and see how many posts we have from each writer and which theme it corresponds to is essential for us. We now have so much insight into all of our different content types and which audience they are for. For me, that is the greatest appeal of the app, the calendar view with customization so you can focus and balance out workload.”
– Dave Odegard, Content Strategist, FarePortal
Create a unified workflow for every project with the content marketing platform. It includes a robust editorial calendar, automated workflows, asset library, collaboration tools and more. The calendar provides a single view of all your content, color-coded by type. You can easily add and schedule content assets, create approval workflows, assign tasks, and manage content deadlines. The available filters allow you to view items in the calendar by theme, campaign, author, and more, so it’s easy to find the content you’re looking for.
Optimizing your marketing requires a complete understanding of your performance. Mintent tracked links provide real-time engagement analytics and campaign performance while surfacing actionable next steps for generating increased engagement, conversions, and content marketing ROI.
Track keyword and content-level metrics for all of your brand and competitor’s content across all devices and locations. The platform includes: keyword research tool, not provided and secure search insights, international, local and mobile search data, competitive analysis, backlinks, competitive analysis, social signals & analytics, and custom, automated and white-label SEO reports, and more.
Let your entire team chat, comment, and ideate within the app. With our ideation & requests feature, you’ll get a central place to collect, store and curate ideas before pushing them to your editorial calendar for execution. Tag ideas for easy search, retrieval and reporting.
We’d love to show you how you can get the same results as NEA and NYU. We can help your organization transform and optimize your content marketing process from start to finish. Book your personalized demo today.
